BENICIA, Calif., March 24, 2011 /PRNewswire/ -- Cycle Gear, Inc. is proud to announce the addition of BiLT motorcycle apparel to its extensive range of street riding clothing and accessories.

BiLT produces an impressive assortment of leather jackets, pants, gloves, boots and 1-piece suites for men and women. Features like CE-approved armor, multi-stitch seams and full grain leather are among the many rider-essential details of the BiLT line.

Textile treatments are available as well such as: warm weather mesh-wear, waterproof wet-weather gear, and all-season combination pieces.  An exciting range of helmets completes the line. BiLT is available now  -just in time for the spring riding season.

"What sets BiLT apart from the competition is its exceptional pricing. With quality and features found in brands costing much more, BiLT apparel is an extraordinary value," said Dave Bertram, President and CEO of Cycle Gear, Inc. "We are very excited to be bringing this terrific line to our customers."

BiLT products represent a new paradigm in motorcycle apparel believing its quality and direct-to-the-consumer pricing will inspire riders everywhere. BiLT backs all of its products with an industry leading 5-year guarantee.

The complete BiLT collection is available exclusively at Cycle Gear.

About Cycle Gear, Inc.

Cycle Gear, established in 1974, is the nation's largest retailer of motorcycle apparel and accessories with 97 stores in 26 states, and a dynamic on-line presence at www.cyclegear.com. Well-known for its "100% Satisfaction Guarantee" and "No Hassle 7-Day Helmet Exchange" Cycle Gear is an employee-owned company dedicated to the sport and spirit of riding.

For more information please contact:
Leigh Anderson – PR Coordinator
707.747.5053 ext. 885

SOURCE Cycle Gear, Inc.