BinWise, Inc. Partners with Breadcrumb as Preferred Restaurant Point of Sale System

BinWise announces Breadcrumb, owned by Groupon, as its strategic partner in technology for restaurant POS systems.

Jun 24, 2013, 09:05 ET from BinWise, Inc.

SAN FRANCISCO, June 24, 2013 /PRNewswire/ -- BinWise, Inc., the leading cloud-based software managing restaurant beverage programs, is pleased to announce a partnership with Breadcrumb, an iPad-based POS solution which was acquired by Groupon, Inc. (NASDAQ: GRPN) in May 2012. This strategic partnership will launch in June and is aimed to increase awareness of technology available to the restaurant industry.


"We have been pleased with Breadcrumb's product while integrating with our beverage inventory management system," says BinWise President and CEO Doug Hickey. "Our target demographic is similar – professional restaurants seeking to improve operational efficiency; the partnership is symbiotic."

The companies will cross promote each other as preferred technology for restaurants. Each will gain access to each other's platform to understand complete integration for training clients.

"Breadcrumb Pro is the best way to manage a world-class restaurant or bar, and BinWise is the best way to run a world-class wine program," said Blake Scholl, director, product management, of Breadcrumb by Groupon. "Together, Breadcrumb and BinWise are a perfect pairing of food and wine."

"I am pleased to see two forward-thinking companies joining forces," says Hristo Zisovki, beverage director at Altamarea Group restaurant, and its new restaurant The Butterfly.

About BinWise, Inc. BinWise is the only way to smoothly run a successful beverage program in a single application.  The company's first product, RealWineLists, was created by wine professionals for wine professionals. The cloud-based software links purchasing, barcode inventory management, point of sales and real-time wine lists, available on pdf, html or iPad, on one platform.

BinWise provides transparency to restaurant beverage management and is being used by restaurants, hotels, corner bistros as well as Wine Spectator Grand Award winning restaurants. Restaurant groups currently using RealWineLists are the Thomas Keller Restaurant Group, Mozza Group, Alta Marea Group, Rosewood Hotels, CorkBuzz and A16. Clients use BinWise to manage not only wine, but also beer, spirits, cocktails, non-alcoholic beverages, cigars, food and glassware.

BinWise was funded in March 2012 by ACP, a private equity firm based in New York and is based out of the SOMA neighborhood of San Francisco.  

About Breadcrumb Breadcrumb by Groupon is a suite of powerful, cloud-based iPad and smartphone tools that help businesses operate faster, know their customers better and maximize revenue. Breadcrumb products include flexible, affordable iPad point-of-sale products and payments solutions for all businesses, which include a low price guarantee on credit card transaction fees, free installation assistance and 24/7 phone technical support. To learn more about Breadcrumb by Groupon products and to see them in action, visit

About Groupon Groupon (NASDAQ: GRPN) is a global leader in local commerce, making it easy for people around the world to search and discover great businesses at unbeatable prices. Groupon is reinventing the traditional small business world by providing merchants with a suite of products and services, including customizable deals, payments processing capabilities and point-of-sale solutions to help them attract more customers and run their operations more effectively. By leveraging the company's global relationships and scale, Groupon offers consumers incredible deals on the best stuff to eat, see, do, and buy in 48 countries. With Groupon, shoppers discover the best a city has to offer with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods. To subscribe to Groupon emails, To learn more about the company's merchant solutions and how to work with Groupon,

CONTACT: Amy Payne, +1-858-373-8602,

SOURCE BinWise, Inc.