BinWise Signs Lasco Enterprises as New Client

BinWise adds 10 of Lasco's Restaurants to its growing restaurant client base

Sep 25, 2013, 08:00 ET from BinWise, Inc.

SAN FRANCISCO, Sept. 25, 2013 /PRNewswire/ -- BinWise, Inc., a cloud-based restaurant beverage management company, is pleased to announce a partnership with Lasco Enterprises, the Houston-based restaurant group. Lasco Enterprises currently has 10 restaurants in its group of properties that includes MAX's Wine Dive, The Tasting Room Wine Cafe and Boiler House Texas Grill & Wine Garden.

BinWise is being implemented in all of these existing properties now, and Lasco will include BinWise in its upcoming locations both inside and outside Texas.  Lasco will use the entire BinWise platform to get summary financial data across all of its restaurants and to manage inventory, purchasing and shrinkage for better profits. "Lasco Enterprises is one of the top restaurant groups in the nation and we are thrilled to have them as a BinWise client." says Doug Hickey, CEO of BinWise.

"We are excited about our partnership with BinWise and are confident that our use of this system will increase our efficiency and improve the accuracy of our inventory and controls." says Jerry Lasco, Founder and CEO of Lasco Enterprises. "As we have grown, we recognized the importance of having the proper systems in place to ensure maximum profitability, and with its sophisticated tracking and reporting capabilities, we feel BinWise is the best product to grow with us as we expand throughout the country."

About BinWise, Inc. 

BinWise is the only way to smoothly run a successful beverage program in a single application.  The company's first product, RealWineLists, was created by wine professionals for wine professionals. The cloud-based software links purchasing, barcode inventory management, point of sales and real-time wine lists, available on pdf, html or iPad, on one platform.

BinWise provides transparency to restaurant beverage management and is being used by restaurants, hotels and corner bistros. Restaurant groups currently using RealWineLists are the Union Square Hospitality Group, Mozza Group, Alta Marea Group, Rosewood Hotels, CorkBuzz and A16. Clients use BinWise to manage not only wine, but also beer, spirits, cocktails, non-alcoholic beverages, cigars, food and glassware.

BinWise was funded in March 2012 by ACP, a private equity firm based in New York and is based out of the SOMA neighborhood of San Francisco.

About Lasco Enterprises

Established by Jerry and Laura Lasco in Houston in 2003, Lasco Enterprises, LLC is the parent company for MAX's Wine Dive (Houston, Austin, San Antonio, Dallas and Ft. Worth), The Tasting Room Wine Cafes (Houston), Lasco Events & Catering, Boiler House Texas Grill & Wine Garden (San Antonio), and The Black Door online wine community, and now has more than 600 employees in five cities. Inc. 5000 named Lasco Enterprises one of the fastest growing private companies in the U.S. in 2010, 2011, 2012 and 2013. Lasco also was named as one of the "Best Companies to Work for in Texas" by the Best Companies Group in 2011 and 2012. The Houston Business Journal named Lasco Enterprises to its Fast 100 list of fastest-growing private companies in Houston in 2009, 2010, 2011, 2012, and 2013.  In 2009 and in 2012, the publication awarded Lasco the Houston Business Journal's "Enterprise Champion" award for the company's commitment to its employees, the communities in which it operates, and for its contributions to its industry. For more information, visit

Andy Salentine

SOURCE BinWise, Inc.