Bioflamex (BFLX:OB) Appoints New CEO And President As Part Of Its Strategic Initiative

NEW YORK, Aug. 13, 2012 /PRNewswire/ -- CEO and Co-Founder of the eco-friendly flame retardant product company Bioflamex Corp., Kristian Schiorring, announced today the appointment of Kenneth D. Bland as CEO and President of the Company as part of a shift in the business focus of Bioflamex.

Kenneth D. Bland steps into the CEO and President role from the wireless and cellular industry, with experience both domestically and internationally in product development and marketing. Mr. Bland's role will be to lead Bioflamex into the company's new strategic initiative, which will be focused on connecting the underserved rural telecommunication markets, and enhancing the public safety communications in these areas.

Schiorring will be concentrating his efforts, along with co-founder Henrik Dahlerup, toward marketing Bioflamex's existing products. Both Schiorring and Dahlerup will step down, effective immediately, from their executive officer positions in order to allow the company to implement the new business plan.

"The goal," Schiorring said, "is to increase shareholder value by better utilizing the talents and assets of the company. With Dahlerup and myself focusing on the sales and marketing of the existing, innovative products of Bioflamex, the company will be able to redirect its efforts to implementing its new and exciting business strategies."

Mr. Bland also expressed his excitement about the opportunity inherent in the implementation of the new Bioflamex strategic initiative. "Our new team will reach out to you soon with details about our ideas and plans, an outline of the company's direction, and an introduction to new members of our management team," Bland said.

About Bioflamex Corp.: Bioflamex Corporation is a company focused on the development, production and marketing of its proprietary "clean tech" and advanced high performance fire prevention and -fighting products and systems.

With its global scope, Bioflamex Corp. primarily aims at penetrating its main market segments with its proprietary Bioflamex aerosols and Sentinel wildfire detection and prevention systems. The mission is to protect the environment while saving lives and property from fires.

The Bioflamex Corp. products can enhance private households' ability to safely and efficiently fight and prevent home fires, and increase the ability to protect private and public property in forest fire prone areas with little or no contamination of the environment.

In a $100 billion fire safety and electronic security market, Bioflamex Corp. aims to become a leading "clean tech" niche player and to generate a $100 million + turnover within the next 5 years.

FORWARD-LOOKING STATEMENTS: "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements relating to the company's business activities and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations about the Company's business. Words such as expects, anticipates, intends, plans, believes, estimates and similar words and expressions are intended to identify such forward-looking statements. These statements involve risks that are difficult to evaluate. Actual results can vary from descriptions herein due to many factors including changes in metal prices and business conditions; changes in laws and regulations; problems encountered in exploration and obtaining permits; changes in the competitive environment; technological advances; shortages of skilled workers, drill rigs and equipment; the need for additional capital and other risks listed in the Company's Securities and Exchange Commission filings under "risk factors" and elsewhere. Forward-looking statements speak only as of the date they were made. The Company does not undertake any obligation to update forward-looking statements.

FOR MORE INFORMATION:
Phil Sands, Cold River Capital Ph: 508-876-9088;   
Email: [email protected]      
http://coldrivercap.com

SOURCE Bioflamex Corp.