BioStorage Technologies Appoints New Global Director of Marketing to Spearhead Corporate Marketing Strategy
INDIANAPOLIS, July 12 /PRNewswire/ -- BioStorage Technologies Inc., a global leader in temperature- controlled biomaterial storage, cold chain logistics and sample management for the biotechnology and pharmaceutical industries, has announced the appointment of Lisa Gilbert to global director of marketing.
Based at the company's U.S. headquarters, Gilbert will be responsible for coordinating global marketing activities, which support and enhance the company's growth worldwide. She joins BioStorage Technologies with extensive experience in leading large marketing functions within major life sciences companies, such as Eli Lilly and Covance, and most recently served as director of strategic marketing for United Healthcare.
"Lisa's knowledge and experience will be a critical asset to our organization as we implement our plans for increased growth and integrate supplementary services to match the global need for secure, compliant and comprehensive sample management," said Lori Ball, chief operating officer, BioStorage Technologies. "We are confident Lisa will bring the analytical focus and good commercial acumen required to maximize our global marketing efforts."
In her new role, Gilbert will also be responsible for extending the company's global brand presence, forging strategic partnerships and alliances, and overseeing international market research. Additionally, she will set the company's strategic direction for industry tradeshows, conferences and market events. Gilbert holds a bachelor's degree from Indiana University, as well as a master's degree from the University of California.
The new appointment is one of several in recent months for BioStorage Technologies and reflects the company's continued success and recent growth.
"Coordinating our global communications is an increasingly important function as the demand for meticulous sample management continues to grow throughout all areas of global drug development," adds Ball.
Comprehensive sample management that incorporates a global cold chain strategy has become widely recognized as a critical component to maximizing research initiatives. In accordance, BioStorage Technologies facilities adhere to all international customs and transportation regulations as well as documentation requirements. The company has also developed environmentally sound business practices, including the use of 100 percent certified renewable energy at its North American and European biorepositories facilities.
About BioStorage Technologies, Inc.:
BioStorage Technologies, Inc. is the leader in sample storage, inventory management and cold-chain logistics for the biotechnology and pharmaceutical industries. The company offers secure, temperature-controlled storage, real-time tracking of stored biological samples, and next-day retrieval and shipment of biomaterials. BioStorage Technologies, Inc. is privately held and headquartered in Indianapolis with an additional full-service site near Frankfurt, Germany. For more information, visit www.biostorage.com or call +1 (866) 697-2675 or +49-6155-898-1011.
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SOURCE BioStorage Technologies, Inc.
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