BirdShack Hatches at NACS

CHICAGO, Oct. 18, 2017 /PRNewswire/ -- One new fresh and delicious fried chicken concept, BirdShack, will make its first appearance at the 2017 NACS Show this week. BirdShack prides itself on being the best of a brand without a burden-It is your roost, your rules!

In 1952, W.O. Giles launched the foundation for breading, frying, and franchising of great food that has expanded in 2017 to include Chester's International and now BirdShack. Each offers a unique solution for customers to deliver fresh fried chicken in store for immediate consumption. 

"We are excited about introducing the BirdShack concept to convenience store operators this week because it is perfect for owner-operators seeking flexible ways to deliver an irresistible fried chicken experience," said Alexis Lobodocky, Brand Manager of BirdShack. "Promising a simple, adaptable program, BirdShack offers operators what they need to grow a successful business on their own terms. We are a family of fried chicken experts offering a solution for all to deliver fresh fried chicken meals."

BirdShack recently formed a relationship with Core-Mark to capture chains and independents seeking entrepreneurial ways to deliver an easy-to-prepare fried chicken experience. In just one month of partnership, BirdShack is now in more than 50 stores nationwide.

"Promising a simple, adaptable program, BirdShack offers operators resources as they need them," said Rick Hunt, Corporate Director of Fresh/Foodservice, East at Core Mark International, Inc./Core-Mark International. "We are proud to begin a partnership with the newest member of this Fried Chicken Family with 65 years of expertise."

As BirdShack's strategic partner, Core-Mark targeted fresh fried chicken as a priority food service option for its customers and has exclusive rights to distribute and promote BirdShack products within its designated service area.

For many NACS attendees who may be already frying chicken in their stores, the costs to open a BirdShack would be limited to purchasing store marketing materials. For a retailer needing equipment, equipment can be purchased from BirdShack or from a dealer. 

"There are also no franchise fees or royalties which makes us appealing to a lot of convenience stores," said Alexis Lobodocky, Brand Manager of BirdShack. "BirdShack has created a program based on recommendations, with a goal to support the sale, not get in the way."

BirdShack products are high quality, specially formulated for a successful foodservice program. Being very mindful of food costs, BirdShack consistently seeks to create value for its retail partners.

Custom branded counters, menu boards, signage, uniforms, packaging, and product are available to each operator. Convenience store operators are trained to make double breaded fresh fried chicken, potato wedges, biscuits and Southern sides. 

"Each piece of fried chicken is made fresh in store and breaded with the secret family recipe that is a proven winner with amazing taste from a unique blend of spices that customers will crave," said Alexis Lobodocky, Brand Manager of BirdShack.

Photos of BirdShack menu items, videos, and NACS 2017 booth can be found here.

About BirdShack
BirdShack is a fresh approach to a fresh fried chicken concept. BirdShack is the best of a brand without the burden –  your roost, your rules. Restaurant owner-operators can provide and sell fried chicken. Stores are seeking flexible ways to deliver a craveable fried chicken experience for customers. BirdShack focuses on helping retailers deliver great tasting, high quality fried chicken with store marketing items or operational support if needed. For more information, visit www.birdshackchicken.com.

About Chester's
Chester's has been a leader of quick serve restaurant (QSR) concepts for more than 50 years. Chester's offers high quality, great tasting products, flexible locations, training and support. Chester's only uses fresh chicken that is specially marinated and double-breaded using a proprietary family recipe. Chester's menu includes bone-in, tenders and potato wedges as well as breakfast and home-style sides. For more information, visit Chester's at: www.chestersinternational.com.

About Core-Mark
Core-Mark Holding Company distributes fresh, chilled and frozen merchandise mainly to convenience stores in the United States. It also provides associated business services such as category management and management of promotions. For more information, visit www.core-mark.com.

For More Information:
Holly Lollar, APR
(205) 807-3759
[email protected]

SOURCE BirdShack

Related Links

http://www.birdshackchicken.com