Birks & Mayors Offers a More Convenient Shopping Experience to Asian Visitors

China's Union Pay, Korea's BC and Other Asian Credit Cards
Now Accepted Across All Stores

MONTREAL, April 25, 2012 /PRNewswire/ - Birks & Mayors Inc. (Amex: BMJ), a leading retailer and manufacturer of fine jewellery with 58 luxury jewellery stores in Canada and the United States is proud to announce it is making it easier for Asian visitors to make purchases in its stores. Indeed, the retailer is now accepting China's Union Pay credit card, Korea's BC credit card as well as JCB, Diner's Club and Discover credit cards - other popular credit cards among Asian consumers - as a form of payment across its Canada and US locations.

"We are thrilled to offer our Asian consumers additional options when it comes to forms of payment in our stores," says Jean-Christophe Bedos, President & CEO of Birks & Mayors Inc. "We are seeing more and more visitors from China, Korea and other Asian countries shop in our stores, and it was natural for us to offer them a more pleasant and convenient shopping experience. We hope they continue to see Birks & Mayors as a preferred prestige location for their fine jewellery purchases in North America. We're also thrilled to be offering North American consumers with additional options when it comes to the credit cards we accept," he concluded.

About Birks
Birks & Mayors is a leading retailer with 58 luxury jewellery stores in Canada and the United States. The Company operates 31 stores under the Birks brand in most major markets in Canada and 24 stores under the Mayors brand in Florida and Georgia, two retail locations in Calgary and Vancouver under the Brinkhaus brand and one retail location in Orlando under the Rolex brand. Birks was founded in 1879 and developed over the years into Canada's premier retailer, designer and manufacturer of fine jewellery, timepieces, sterling and plated silverware and gifts. Mayors was founded in 1910 and has maintained the intimacy of a family-owned boutique while becoming renowned for its fine jewellery, time pieces, giftware and service. Visit www.birks.com.

Contact:
Eva Hartling
Director, Public Relations & Events
Birks & Mayors Inc.
1-514-397-2496
[email protected]

SOURCE BIRKS & MAYORS INC.