NASHVILLE, Tenn., April 18, 2011 /PRNewswire/ -- Founded in 2008 by an American psychiatrist living in France and a Swiss designer living in San Francisco, mimijumi has always kept its own rhythm as a company. Dr. Frank Drummond first worked with Lukas Scherrer to develop a simple cell phone, the Bazile, made for elderly users. Emboldened by this experience, the duo decided to collaborate together on a new design company focused on the needs of new families.
They began by reassessing the ubiquitous baby bottle. Talking to families, they received a litany of complaints about current offerings: too many pieces, leaking, complicated assembly, and rejection by babies. They also noticed one thing in particular, "All the baby bottles in the stores looked plain, medical, or ugly," noted Mr. Scherrer.
Manufacturing was initially planned for the U.S., but after 6 months of exhaustive searching, domestic manufacturing was not possible. The team eventually found a manufacturing partner in China.
Researching materials, mindful of new discoveries concerning toxins like phthalate, estrogen and BPA in plastics, Mr. Scherrer discovered new nylons coming out of Switzerland that were very durable and also free of these toxic agents. He found the perfect silicone for a skin-like nipple in Germany. These materials were then shipped to China for manufacturing.
The mimijumi Very Hungry 8-ounce bottle has been sold in boutiques for the last year and has been a hit. "When the stores put the bottle on display, they immediately started selling. Word of mouth has been amazing," stated Dr. Drummond.
Dubbed the "miracle bottle in the milk carton box," the mimijumi bottle has been a major success. The team then faced another problem: manufacturing was expensive, and they were shipping materials all over the globe to produce bottles that end up in Nashville. Finally, they found a manufacturer in Austria that could make the bottle more efficiently. "We were amazed at first, thinking no one could compete with China, much less in Europe. Automation makes it possible to produce an item like our bottle and make it affordable. It also reduces our environmental footprint by avoiding excessive shipping," said Dr. Drummond.
Today, mimijumi announces the birth of the Not So Hungry baby bottle, a 4-ounce version that was the initial design inspiration for the project. It includes all the features of the mimijumi Very Hungry with an interchangeable nipple and cap. Easy to hold, it features a breast-like nipple that requires a natural latch to express milk. Both bottles feature a no-skid bottom and wide mouth, making midnight feedings much simpler for one-handed filling. And they are pretty. "We are very confident about our design and the benefits of the mimijumi bottles, and are now ready to make them available for everyone. It is all extremely exciting, the ability to simplify parenting, allowing mothers to breastfeed longer, with all the health benefits for the mother and the baby," declared Dr. Drummond.