Bite-Sized Fish: Popping With Excitement

SeaPak Shrimp Company Launches All-New Popcorn Fish

Oct 07, 2010, 10:29 ET from SeaPak Shrimp Company

ST. SIMONS ISLAND, Ga., Oct. 7 /PRNewswire/ -- Outstanding moms often have an impressive bag of tricks to help them juggle daily activities and delicious meals with ease and style.  They want great taste, originality and fun in their kitchen and with SeaPak's all-new Popcorn Fish it's all in the bag!

SeaPak Shrimp Company, the industry leader in frozen shrimp and seafood for more than sixty years, announces an exciting and convenient product addition to their outstanding brand lineup: Popcorn Fish.  

Modeled after the brand's best-selling Popcorn Shrimp, SeaPak Popcorn Fish serves as a delicious and sophisticated twist on the traditional minced fish stick.  Popcorn Fish are round, bite-sized treats that are cut from whole, flaky Pollock fillets and are ideal for a variety of occasions from snack-time to appetizers and even as a center-of-the-plate dish.  The quality fish is perfectly breaded with SeaPak's signature, golden breadcrumb coating and is popping with flavor, making it appealing to adults and children.  

"This product is unique and special," said Bryan Jaynes, Director of Marketing for SeaPak Shrimp Company. "We wanted to create an item that was both original and delicious – just like something you would find at a beach town restaurant.  We're confident that we've succeeded, and people of all ages will enjoy this fun taste of the coast."

Packaged in consumer-preferred, re-sealable bags that lock in freshness, Popcorn Fish is the ideal item to keep on hand for a quick seafood solution.  Whether baked or fried at home, the genuine fish flavor always comes through, which makes this such a great product.  As a versatile and accessible seafood option, it is the perfect addition to a variety of meal or snack occasions.  It can be popped inside a tortilla for a fresh take on tacos, served on top of a salad or as a center of the plate meal with a variety of savory and sweet sauces.

Compared to the recognizable fish stick, SeaPak Popcorn Fish is lower in saturated fat and calories than other popular brands and is made without high fructose corn syrup and MSG.

"SeaPak's Popcorn Fish is the fish stick made better," said Jenna Reed, SeaPak's Recipe Director and author of the company's Savoring Shrimp and Seafood blog.  "We're confident when kids and adults try SeaPak's newest Popcorn Fish, they'll toss minced-fish fish sticks out to sea forever!"

A product of the U.S.A., SeaPak Popcorn Fish rolls out nationally this fall with a suggested retail price of $6.49 a bag.   Delicious recipes and a product locator can be found on www.SeaPak.com.

About SeaPak Shrimp Company

SeaPak Shrimp Company, owned by Rich Products Corporation, is the producer of the nation's #1 selling retail shrimp brand within the frozen specialty category.  The Consumer Brands Division of Rich Products, located on Saint Simons Island, Georgia, is responsible for the successful portfolio of Rich products sold to consumers at retail grocery and club stores nationwide.  

SOURCE SeaPak Shrimp Company



RELATED LINKS

http://www.SeaPak.com