Bitly Introduces AI-Powered Features to Simplify and Accelerate Marketing Analytics

NEW YORK, April 2, 2026 /PRNewswire/ -- Bitly Inc., a leading global platform for link and QR Code management, today announced the launch of Bitly Assist and Weekly Insights, two new AI-powered features designed to help marketers move faster from data to action.

Marketing teams now have access to more data than ever before, but quickly surfacing insights that are easy to act on remains a challenge. Making sense of that data still requires manual analysis, and even when data is available, the next step isn't always obvious. Bitly Assist and Weekly Insights close that gap by bringing speed and direction to the signals marketers rely on.

Bitly Assist is an AI-powered chat assistant built directly into the Bitly platform as a conversational layer, available wherever you work within Bitly. It enables customers to ask questions about link and QR Code performance, such as which links received the most clicks this week or which channels are driving engagement, and receive answers in seconds. It also allows users to create links and QR Codes conversationally, reducing the steps between idea and execution.

"We know our customers don't have time to spend digging for answers in their data. We built Bitly Assist and Weekly Insights to fit directly into the way customers already work, so there's no friction between having data and acting on it," Kelsey Stevenson, Chief Product Officer.

For teams juggling links and campaigns across channels, that friction adds up fast. Early adopters say Bitly Assist is changing that.

"Bitly Assist has streamlined how we analyze performance. What used to take 10 to 15 minutes of digging through dashboards now takes seconds," notes Ania Cotton, SEO & Data Analytics Manager at Americas' SAP Users' Group and Bitly Assist early adopter. "Its follow-up prompts also surface insights we might not have uncovered on our own."

Weekly Insights is a new experience within Bitly Analytics that automatically highlights meaningful changes in link and QR Code performance. Updated weekly, it identifies patterns across links, referrers, geographies, and devices—bringing the most important signals forward without requiring teams to build or run manual reports. By surfacing cross-channel engagement trends, Weekly Insights helps marketers quickly understand what's working and where to focus next.

"Marketers shouldn't have to fight their own data to understand what's working," said Tara Robertson, Chief Marketing Officer at Bitly. "Bitly Assist and Weekly Insights bring the most important signals to the surface, helping teams connect performance across channels and act on it faster."

These launches are part of Bitly's ongoing investment in AI-powered workflows, designed to help users create, manage, and analyze the performance of their links and QR codes more efficiently, so teams can focus on what matters most and drive stronger outcomes. Over the last few months, Bitly has continued to expand how and where customers can access that value, including integrations with leading LLMs such as ChatGPT, Claude, Perplexity, and Microsoft Copilot, along with Bitly's Model Context Protocol (MCP) server, which brings Bitly functionality directly into the tools customers already use. Bitly Assist and Weekly Insights are available now to all customers on paid plans at bitly.com.

With more than 5.7 million monthly active users, more than 600,000 global paying customers, and presence in over 190 countries, Bitly reaches teams wherever connections are being created and measured—inside the platform and beyond.

About Bitly
Bitly is a leading global platform for link and QR Code management, enabling brands and businesses to create, manage, and measure digital interactions across online and offline channels. Used by millions of monthly active users and hundreds of thousands of customers across 190 countries, Bitly helps teams deliver reliable experiences and gain clear insights into what's working across their connections. For more information, visit https://bitly.com/.

Media Contact: Jenny Coppola, [email protected]

SOURCE Bitly Inc.