SAN FRANCISCO, June 15 /PRNewswire/ -- Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, and BlueKai (www.bluekai.com), the industry's largest online data auction marketplace for all audience data and online marketing's largest source of high performance intent data, today announced an exclusive partnership that allows BlueKai clients to harness the power and quality of Bizo's business demographic (bizographic) data to better target business audiences across the Internet. Bizo's business data complements BlueKai's expansive data coverage on over 200 million unique consumers enabling more efficient data buying across its more than 30,000 in-market, demo, geo, interest and shopping data categories.
"It is often a challenge to create an effective B2B strategy that delivers a balance of targetability and scale," said Kurt Unkel, Publicis' VivaKi Nerve Center Senior Vice President. "With branded Bizo B2B data from the BlueKai Exchange, we are able to achieve granular and effective business targeting at scale while leveraging data intelligence across in-market, geographic, demographic, psychographic and frequent buyer attributes for smarter prospecting."
The alliance enables BlueKai's advertisers to tap Bizo's bizographic data on more than 60 million business professionals so they can put their ads in front of exactly the right business audiences anywhere on the Web. Marketers, agencies, ad networks, ad exchanges, DSPs and creative optimizers can acquire Bizo data via the BlueKai Exchange and target business users by their bizographics, including company size, seniority, job function, industry and location. For example, a car company can buy ads aimed at business executives it knows are in the market for a new car, instead of having to buy several ads across a wide range of business websites.
This partnership also enables the unique opportunity for BlueKai customers to layer BlueKai's in-market data segments with Bizo business data to create rich, targeting segments such as in-market business travelers or high net worth individuals.
With Bizo serving as BlueKai's exclusive business data provider, all B2B data to be sold on the BlueKai Exchange will flow through Bizo's platform for verification, segmentation and optimization before being made available on the BlueKai Exchange, where marketers can achieve efficiencies in their data purchase and never pay twice for the same audience. BlueKai will also serve as Bizo's primary data distribution partner so that the bulk of Bizo's data transactions will be completed through the BlueKai Exchange.
"BlueKai offers an easy and powerful way to bid on and buy data, which has made them the go-to destination for advertisers looking to leverage audience data to improve the ROI of their campaigns," said Russell Glass, Bizo CEO. "With our intense focus on producing high-quality business professional data, BlueKai is a natural partner to distribute our data everywhere marketers want to use it. We are excited to offer our data through BlueKai to customers looking to reach the 60 million targeted business professionals in our network."
"Bizo is the clear leader in data for targeting business professionals online," said Omar Tawakol, BlueKai CEO. "By combining the quality reach and analytics of our data exchange with the strength of Bizo's B2B data, we are creating unmatched access to an extremely valuable business audience while also uniquely providing insights and actionable data to achieve high performance prospecting across the entire marketing funnel."
About Bizo (www.bizo.com)
Bizo, Inc. is the world's largest targeted B2B audience targeting platform and advertising network, and currently reaches more than 60 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics -- industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors. Bizo is privately held and based in San Francisco, CA.
About BlueKai (www.bluekai.com)
BlueKai is at the center of the digital data economy and the largest data auction marketplace for all audience data. With quality and fair market pricing at its core, BlueKai attracts and aggregates intent data from top tier providers to reveal valuable in-market shoppers across key verticals. As a result, the BlueKai Exchange is the largest source of high performance intent data revealing over 160M unique consumers who are ready to buy. The BlueKai Exchange offers over 30,000 data attributes across in-market, demo, geo, psycho and occupational categories to increase performance and scale for direct response and branding campaigns.
BlueKai created the first online data marketplace designed with consumer transparency and control in mind. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in Bellevue, WA and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.
SOURCE Bizo, Inc.