SAN FRANCISCO, Sept. 1 /PRNewswire/ -- Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, today becomes the first and only B2B online data provider to have its audience data certified by BPA Worldwide (www.bpaww.com), the global auditor of media. BPA has certified the Bizo Analyze solution, and the platform and business demographic or "bizographic" data that powers it, as a valid source of B2B audience data.
As the industry's largest provider of B2B audience data, Bizo provides rich, anonymous – and now BPA-certified – bizographic information (e.g. industry, job function, company size) on more than 80 million unique business professionals across thousands of sites on the Web. With the certification, advertisers, marketers, online media buyers, agencies and publishers who work with Bizo to precisely target business professionals can feel confident that the information they base important buying decisions on is accurate and anonymously collected in accordance with the highest industry standards.
"As we see ad dollars shift from offline to online, it is crucial for publishers to have the ability to demonstrate the quality and value of their audience, and for marketers to understand exactly who they are reaching with their ads – this will fuel the online ad ecosystem, and it's especially critical in the B2B space," said Russell Glass, CEO of Bizo. "Becoming the primary source of third-party validated B2B online data reinforces our commitment to providing the best data possible to our partners, and BPA certification validates the tenets Bizo was built on – transparency, targeting and helping publishers and marketers thrive online."
In addition, BPA has now incorporated Bizo Analyze into its Web audit services offering. The co-branded BPA Analyze, powered by Bizo, is a service that enables BPA's media owner clients to understand and validate the business demographic or "bizographic" makeup of their site visitors, while also confirming the core traffic metrics provided by the primary BPA Interactive Web audit. It pinpoints the areas of strength and weakness within a publisher's website, so they can more effectively tailor content to their actual audience and provide their advertising partners with a certified look at who is visiting their site.
"With greater demand for transparency in online marketing, advertisers want assurance that the data they are using to analyze media buys is not only accurate, but has been collected in a truly anonymous manner. Our certification has determined that Bizo meets or exceeds industry requirements for accurate and anonymous data," said Peter Black, senior vice president of business development for BPA Worldwide. "Based on our confidence in the Bizo data, we have added the Bizo Analyze service as a key component of our complete Web audit package."
To earn BPA certification, Bizo underwent a rigorous inspection that included validation of bizographic data collection methods, including how the data is filtered, measured, cleansed, distributed and stripped of individual users' personally identifiable information. In addition, BPA verified how Bizo vets publisher partners, as well as the company's systems, procedures and physical security measures.
Added Glass: "Transparency is one of our main drivers, so we were happy to open up all our practices to BPA for the certification process—and encourage other data providers to do the same. Only then will online advertising be able to reach its full potential."
For a BPA-certified look at the business demographic of your site visitors, use the Bizo's free product Bizo Analyze, and for more information on the company visit www.bizo.com.
Bizo is the world's largest B2B audience targeting platform and advertising network, currently reaching more than 70% of the U.S. business population on thousands of sites across the business Web. Companies of all sizes, including hundreds of the top B2B brands, count on Bizo to measure, reach, and engage their target business audiences online. Powered by rich, third party-certified data on over 80 million business people globally, the Bizo platform is fueling a proven approach to precise online B2B marketing based on a prospect's anonymous bizographics including industry, job function, seniority, company size and more.
Bizo is privately held and based in San Francisco, California. For more information on Bizo, or for a free look at the bizographic make-up of your Web site audience, visit www.bizo.com.