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Bizo Names Bryan Burdick as Corporate Development Officer

Former ZoomInfo Executive Joins the Company to Expand Reach in B2B Online Targeting


News provided by

Bizo, Inc.

Feb 09, 2010, 09:00 ET

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SAN FRANCISCO, Feb. 9 /PRNewswire/ -- Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, today announced marketing veteran and former ZoomInfo executive, Bryan Burdick, has joined the company as corporate development officer. In his new role, Burdick is responsible for driving Bizo's continued growth through sales, partnerships and business development.

"Burdick joins Bizo at a very exciting time. In the past quarter alone, we reached our first profitable month in December, added 30 new publisher partners, and increased our customer base by 25 percent. We needed someone with the industry experience to sustain our momentum," said Russell Glass, Bizo CEO. "I am confident that Burdick's successful track record will help us build on Bizo's accomplishments and increase our reputation as the premier business targeting platform for marketers looking to get in front of professionals online."  

Prior to joining Bizo, Burdick served as chief operating officer at ZoomInfo, a business information search engine and Bizo's parent company, where he proved instrumental in the company's growth. He previously served as chief marketing officer for the TMP division of Monster, Inc., and has held senior vice president roles at Lycos, Go2Net (purchased by InfoSpace) and Reality Online, Inc.

In addition to his role at Bizo, Burdick currently serves on the advisory board for Vivisimo, Inc., an enterprise search company.

"The shift from offline to online marketing is huge, with hundreds of billions of dollars now being spent online. Bizo is poised to own the B2B online targeting space and has already made significant headway with big-name partnerships and customer success stories," said Bryan Burdick, Bizo corporate development officer. "I am eager to expand Bizo's network of partners and customers to help marketers reach business professionals online and help publishers increase their revenues."  

With Bizo's Bizographic Targeting Platform, marketers are able to reach exactly the right online business audience by targeting their campaigns based on key business demographics or "bizographic" data, including industry, company size, job function and seniority – all while maintaining strict audience anonymity. Bizo counts seven of the top 10 B2B advertisers as customers, a group that includes brands such as JPMorgan Chase, Monster, Microsoft, Jaguar, Adobe, Liberty Mutual, Sprint, Verizon and Philips Lighting.

To learn more about Bizo's online B2B audience targeting platform and network, visit www.bizo.com.

About Bizo (www.bizo.com)

Bizo, Inc. is the world's largest targeted B2B audience targeting platform and advertising network, and currently reaches more than 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics -- industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors. Bizo is privately held and based in San Francisco, CA.

SOURCE Bizo, Inc.

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