SAN FRANCISCO, Feb. 25 /PRNewswire/ -- Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, and Martini Media (http://www.martinimedianetwork.com), the globally leading media group targeting affluent consumers, today announced they are working together to deliver personalized content and ads to affluent business professionals on the Web sites they visit the most. The partnership combines the strength of Bizo's Bizographic Targeting Platform, which reaches over 50 million business people across 100 segments, with Martini Media's network of premium lifestyle and business publications that extend to an audience of more than 50 million unique users with annual household incomes exceeding $150K.
"We're teaming with Martini Media to allow them to augment their already successful targeting of the affluent audience," said Russell Glass, Bizo CEO. "Because we ensure each cookie is geared toward this particular group, Martini Media's advertiser clients are guaranteed to reach precisely the right segment through the right publishers every time."
Martini Media uses Bizo's bizographics, or business demographics, to supplement its database of affluent online consumers. Since acquiring Decision Maker Media, Martini Media has created a combination of over 1000 professional and lifestyle sites that reach wealthy individuals the entire time they are on the Internet.
With this abundance of business information, advertisers can create and deliver exactly targeted content across Martini Media's network of professional verticals and personal lifestyle Web sites that are geared toward the passions and pursuits of the affluent. These sites include USBanker.com, The American Journal of Medicine, Tennis.com, and Private Islands Online.
"We are very excited to deepen our relationship with Bizo, and use their bizographics to supplement the largest affluent database," says Skip Brand, Martini Media CEO. "We are certain that we can help Bizo develop their high net-worth audience, while benefiting from their targeting and optimization for the hundreds of Martini's advertisers across the B2C and now B2B spaces."
The Bizographic Targeting Platform contains valuable data on business professionals including industry, company size, job function, seniority, gender, education and geography. The unique understanding of a person's bizographics allows Bizo to anonymously deliver powerful ad-targeting based on these attributes and behaviors.
To learn more about Bizo's online B2B audience targeting platform and network, visit www.bizo.com.
About Bizo (www.bizo.com)
Bizo, Inc. is the world's largest targeted B2B audience targeting platform and advertising network, and currently reaches more than 50 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics -- industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors. Bizo is privately held and based in San Francisco, CA.
About Martini Media Network (www.martinimedianetwork.com)
Martini Media Network connects premium advertisers with affluent consumers online - the 50M Americans with HHI $150K+. Martini's vertical media network has over 1100 invitation-only, brand-safe publisher websites focusing on B2B publications, along with the Lifestyles & Passions of the $150K+ HHI Audience, in Channels such as Sailing & Yachting, Travel, Wine, Philanthropy, Golf & Arts. In 2009, Martini provided over 100 premium brands with custom solutions to engage affluence online - from data & targeting solutions to 12M affluent emails, video, social & mobile. In 2010, Martini acquired Decision Maker Media (DMM).
Martini Life, Martini Media's owned and operated product, is a daily, online lifestyle newsletter targeting affluent enthusiasts in the Bay Area. Martini Media is based in San Francisco, CA
SOURCE Bizo, Inc.