BizSold Announces Acquisition of Amazon FBA Supplement Company
Aug 17, 2017, 17:00 ET
DENVER, Aug. 17, 2017 /PRNewswire/ -- BizSold.com, the leading middle market eCommerce, and technology business brokerage announces the successful sale of a Dallas based Amazon FBA & eCommerce retailer. Launched in 2010, this supplement company has seen explosive growth, and in 2017 was on pace to have 25% year over year growth. With a strong 7-year track record, growing cash flows, and significant recurring revenue from Amazons subscribe and save program the company was a perfect fit for private equity groups. The company and its sister company collectively control three unique brands with 150 different products. The company sells its products through eight various online retailers with the bulk of their sales coming from Amazon.
All three brands were acquired by a Minneapolis based private equity firm that specializes in eCommerce, healthcare and logistics services. The private equity firm making the purchase has over 35 years' of experience in the middle market M&A world and was eager to work with the seller on growing the business to new levels. The private equity firm purchasing the three brands closed on the deal in under 120 days and has hired the sellers on as consultants to help advise on growth and strategy.
The online vitamin and supplement category is exploding with growth. According to data from Slice intelligence the vitamin and supplement categories sales increased by 40% last year. The category is growing 12% faster than the eCommerce space itself. Amazon has been and continues to be the dominant player in the supplement category controlling 77% of all vitamin and supplement sales made online.
With the launch of Amazon's subscribe and save program Amazon sellers have a huge opportunity to increase value in their companies with recurring revenue. For consumers the subscribe and save program offers the opportunity to receive products on monthly bases at a discounted rate.
BizSold represented the seller in this transaction as the sell-side brokerage. Bizsold worked directly with the seller on an exit strategy and took the company to market. Bizsold helped the seller secure a buyer through their network within 30 days.
According to Logan Chierotti, a managing director at BizSold they were able to help the seller get an offer that was above and beyond what they expected. "We were able to get the seller multiple offers and were able to help them get an offer 18% over the sales price at the terms they wanted."
As the leading eCommerce and technology M&A firm, Bizsold represents a wide variety of middle market companies with sales from $1mm to $250mm. The leadership team at Bizsold has helped sell over 500 businesses over the past ten years.
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