Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

BJ's Restaurants Invites You to Get Toasted this Summer with the Graham Cracker S'mores Pizookie® and All-New Seasonal Brews

BJ's Restaurant & Brewhouse (PRNewsfoto/BJ’s Restaurants, Inc.)

News provided by

BJ’s Restaurants, Inc.

Jun 26, 2025, 08:30 ET

Share this article

Share toX

Share this article

Share toX

Starting June 26, guests can enjoy BJ's signature world-famous dessert layered with graham cracker crumbles, toasted marshmallows and Ghirardelli® chocolate, alongside new brews—Sweet Sin Chocolate Porter™, Hard Root Beer and Co-Hoperate Pils™—and the new All-American Smash Burger

HUNTINGTON BEACH, Calif., June 26, 2025 /PRNewswire/ -- BJ's Restaurant & Brewhouse (NASDAQ: BJRI) is serving up summer in the boldest, most indulgent way possible—with the return of its beloved Graham Cracker S'mores Pizookie®, a fresh lineup of seasonal brews, including BJ's Sweet Sin Chocolate Porter™, BJ's Hard Root Beer and BJ's Co-Hoperate Hazy Pils™, and the new All-American Smash Burger—perfect pairings for long summer days and starry nights.

Continue Reading
Guests can now enjoy BJ’s signature world-famous dessert layered with graham cracker crumbles, toasted marshmallows and Ghirardelli® chocolate—the perfect dessert this summer. For more information, visit bjsrestaurants.com.
Guests can now enjoy BJ’s signature world-famous dessert layered with graham cracker crumbles, toasted marshmallows and Ghirardelli® chocolate—the perfect dessert this summer. For more information, visit bjsrestaurants.com.

The Graham Cracker S'mores Pizookie® is more than a dessert—it's a full on summer vibe. Inspired by the nostalgic flavors of the classic campfire treat, this limited-time Pizookie® features a warm, gooey Ghirardelli® chocolate cookie base, topped with golden graham cracker crumbles, toasted marshmallows and two generous scoops of rich vanilla bean ice cream. Originally spun off from the cult-favorite Peanut Butter S'mores Pizookie®, this version ditches the peanut butter and adds in a twist that screams summer nights around a campfire.

Want s'more? This crave-worthy dessert returns just in time to accompany a lineup of seasonal brews and a new smash burger that are guaranteed to have you feeling the summer lovin':

  • BJ's Hard Root Beer: A nostalgic yet modern take on a soda shop classic with flavors of vanilla, licorice, sassafras, wintergreen and molasses. Make it extra special by adding 2 scoops of our vanilla bean ice cream for a delicious adult root beer float!
  • BJ's Sweet Sin Chocolate Porter™: Crafted with real Ghirardelli® chocolate, just like the Graham Cracker S'mores Pizookie®, this silky, full-bodied porter is a dessert lover's dream. With notes of both dark chocolate and roasted coffee, BJ's new chocolate porter will have you wishing it was five o'clock already.
  • BJ's Co-Hoperate Hazy Pils™: A hybrid brew that blends the crisp refreshment of a pilsner with the soft, juicy hops of a hazy. This global collaboration with Germany's König Brewery lets you take a transatlantic trip without the jet lag.
  • All-American Smash Burger: Nothing says summer quite like BJ's new All-American Smash Burger, a backyard cookout classic elevated to perfection. Featuring two perfectly smashed and seared beef patties topped with melty American cheese and BJ's signature sauce, all nestled in a premium parker house bun, this mouthwatering creation delivers the perfect blend of crispy edges and juicy center that'll transport you to a summertime BBQ. Available Monday through Friday as part of BJ's $13 Pizookie® Meal Deal, complete with crispy fries and a personal Pizookie® for the ultimate indulgence.

"Summer is the time for making unforgettable memories with friends and loved ones—whether you're clinking glasses over a refreshing, ice-cold brew or sharing stories around a campfire with an iconic s'more. So, we're making it easy to savor the summer vibes with an all-new Pizookie® and an assortment of craft beers and hard root beer," said Heidi Rogers, Senior Vice President of Marketing at BJ's Restaurants, Inc. "Unlike other chains that outsource their beer production, BJ's owns every step of the process, brewing in-house from grain to glass. This approach is central to our brewing philosophy and allows us to keep pushing the boundaries with artisanal offerings like the BJ's Sweet Sin Chocolate Porter™, unique collaborations like our new Co-Hoperate Hazy Pils™ and a refreshing Hard Root Beer—perfect for an adult take on the classic soda. Plus, with the Graham Cracker S'more Pizookie®, you can indulge in the summer's most iconic treat without striking a match."

The new Pizookie® and Co-Hoperate Hazy Pils™ are available starting June 26, while supplies last, for dine-in only at all BJ's Restaurant & Brewhouse locations. And in an exciting and rare occurrence, the new Sweet Sin Chocolate Porter™, BJ's Hard Root Beer and All-American Smash Burger will be added to the menu permanently, also starting June 26. Whether you're in it for the warm cookie, the cold beer or both, BJ's is delivering everything you want this summer: indulgence, nostalgia, innovation and flavor that lingers like long summer days.

For more information on the Graham Cracker S'mores Pizookie®, Sweet Sin Chocolate Porter, Hard Root Beer, Co-Hoperate Hazy Pils, or All-American Smash Burger, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook, and X.

About BJ's Restaurants, Inc. 

BJ's Restaurants, Inc. is a national casual-dining brand with brewhouse roots. Founded in 1978, BJ's owns and operates over 200 restaurants across 31 states, combining high-quality ingredients, bold flavors, sincere service, moderate prices and a fresh atmosphere. The brand's chef-crafted menu offers something for everyone, from its signature deep-dish pizzas and slow-roasted wings to its often imitated, but never replicated world-famous Pizookie® dessert. As the most decorated restaurant-brewery in the country and winner of the 2025 Vibe Vista Award for Best Beer Program and 2024 Best Overall Beverage, BJ's has been a pioneer in craft brewing since 1996, serving award-winning proprietary handcrafted beers brewed at operations in four states and by independent third-party craft brewers. All BJ's locations offer dine-in, take-out, delivery and large party catering, providing guests with multiple ways to enjoy the BJ's experience. Whether you're gathering with family for dinner, catching the game with friends, or celebrating life's special moments, BJ's creates the perfect backdrop for connection and community. To learn more, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.

Contact
ICR Blue Engine
[email protected] 

SOURCE BJ’s Restaurants, Inc.

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

BJ's Restaurant & Brewhouse Gets 'Nutty' and Partners with Mars to Launch the New SNICKERS® Pizookie®

BJ's Restaurant & Brewhouse Gets 'Nutty' and Partners with Mars to Launch the New SNICKERS® Pizookie®

BJ's Restaurant & Brewhouse (NASDAQ: BJRI) is back, baby—and this time, we've come to our senses. Turns out, hunger really can make you do crazy...

BJ's Restaurant & Brewhouse Goes 'Green' and Gets 'Cheesy' with the Broccoli Cheddar Pizookie®

BJ's Restaurant & Brewhouse Goes 'Green' and Gets 'Cheesy' with the Broccoli Cheddar Pizookie®

Just when you thought BJ's Restaurant & Brewhouse (NASDAQ: BJRI) had reached peak Pizookie® absurdity, we're back to prove you wrong. After the surge ...

More Releases From This Source

Explore

Beverages

Beverages

Food & Beverages

Food & Beverages

Restaurants

Restaurants

Retail

Retail

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.