WILMINGTON, Del., Oct. 19, 2015 /PRNewswire/ -- With the 2015 Black Friday and holiday season rapidly approaching, BestBlackFriday.com, a deal tracking website focused on analyzing holiday sales, has released its annual survey report made up of 1,140 participants who plan on shopping this year. While 47% of participants believe that stores should be closed on Thanksgiving, 33% will still shop in-stores or online.
Here are a few key points from the survey:
Estimated Black Friday Spending:
- 32% plan on spending $501 or more (53% men, 47% women)
- 38% plan on spending $1-$250 (45% men, 55% women)
- The 35+ group will spend more than the 18-24 group
- Of the 34% who believe stores should open on Thanksgiving, 57% are men and 53% are in the 18-24 group
- 68% of participants will begin their holiday shopping before Thanksgiving
- Only 16% believe Thanksgiving has better deals than Black Friday or Cyber Monday
- Only 29% believe Black Friday has the best deals of the season
- 79% dislike the Black Friday research and shopping process
- 81% believe that Black Friday deals are not improving from year-to-year
Items by Interest:
- 43% said Electronics
- 26% said Apparel
- 17% said Toys/Games
- 6% said Appliances
- 8% said Other
- 94% believe they will make at least one in-store purchase this holiday season
- 35% will use cash for in-store purchases. 39% will use debit cards and 23% credit cards.
Eric Jones, who is a Statistics Instructor at Rowan College at Gloucester County and a Mathematics Instructor at Rowan University, administered the survey to 1,140 BestBlackFriday.com users between Monday, September 28 and Friday, October 16. All survey participants were users of BestBlackFriday.com who were invited to take an online survey via email. A stratified sampling technique was used in which age and gender strata were randomly sampled based on percentage quotas produced from the population pool.
See Black Friday predictions for specific items and prices for 2015.
BestBlackFriday.com was created in 2012 in order to assist shoppers in sorting through the Black Friday confusion that exists. The staff keeps shoppers up to date with the latest ad scan news, coupons, deals, and special offers from both offline and online retailers during Thanksgiving and Black Friday. Established by a group of friends, BestBlackFriday.com continues to grow every single holiday season.