Black Friday Survey of US Shoppers Reveals Unique Stats & Hot Toys List

Nov 24, 2015, 08:35 ET from

GREENVILLE, S.C., Nov. 24, 2015 /PRNewswire/ -- A recent survey of US shoppers released by the Austrian-based company Couponbox, reveals travel as the top holiday wish this season. The survey, distributed to 1,400 American shoppers, also uncovered some additional unique statistics about Black Friday and holiday shopping in general:

  • More than 60 percent of US shoppers plan to shop online deals this Friday rather than visit brick-and-mortar stores;
  • Surprisingly, 45 percent of shoppers aged 18-24 are not planning to shop online;
  • Also, men are less likely than women to head to brick-and-mortar store this Friday.

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Main infographic and interesting findings here:

Hot Toys Surveyed; News Flash: Tickle Me Elmo Still in Top 5!
Also the hot toys list in this same survey can be found at this infographic:, the primary online discount coupon company in Austria and much of the UK, is launching in the US and sponsored the survey. Digital marketing company, 10x digital, distributed the survey to American shoppers.

Contact: Holly Rollins