Black Market Trade in China: Protecting Your Brand
VANCOUVER, Canada, Nov. 19, 2015 /PRNewswire/ -- Black market trade in China continues to be a problem for international companies vying for a slice of the Mandarin pie. The market is huge, but when a new product is marketed, counterfeiter and trademark infringement inevitably grows. However, there are reliable strategies to remove violating products and sellers from the digital space.
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Web Presence in China (WPIC) has made breakthrough achievements in curtailing trademark infringements for a number of the world's largest brands within the China digital marketplace. A custom programmatic scraper was developed to work specifically within the China digital space. By programmatically scraping online databases, one is able to produce a long list of products and assets online.
The client then provides a white list of approved online assets and authorized sellers. A blacklist of violators is then developed. WPIC leverages its relationships with online platforms such as Baidu, Tmall and Taobao to remove violating products and sellers from the digital space. These actions lead to an increase in market share and sales, strengthened control over the brand experience, as well as top results in search engines.
The ongoing issue of copyright infringement can also benefit international brands. Many Chinese consumers are wary of 'authentic' goods being advertised online, that often turn out to be fakes. Western companies have experienced great success by setting up Ecommerce stores hosted in China, optimized for mobile and fast load times. Consumers trust a flagship store and will often pay a premium for guaranteed authenticity.
With aggressive and targeted marketing, companies can own their traffic and data and control the unique brand experience. In order to reduce vertical complexity, many companies use a third party vendor, such as Tmall (China's Amazon), to complete the sale. Chinese customers prefer local payment methods, such as Alipay, and trust the timely delivery of widely used online sales platforms.
WPIC has been successfully eliminating trademark infringement online in China for years. In 2015, WPIC increased its elimination levels from 75% up to 95-99%. "With constant programmatic monitoring and legal support, violators eventually give up and move on to other brands with less protection, giving your brand a distinct advantage." WPIC also continues to be a leading developer of Stand-alone Ecommerce and hybrid sales platforms for Fortune 500 companies entering or operating within the China space.
About Web Presence in China
Beijing-based Web Presence in China (WPIC) is an independent, full service digital marketing and IT development agency. Having over 10 years of on the ground experience in the China digital sector, the firm has worked with over 200 global companies and leads of team of 120 between their global offices. WPIC supports China and the greater APAC region in digital and IT solutions.
Contact:
Steve Williams
+1-888-542-9742
Email
SOURCE WPIC Marketing Limited
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