BlackBook Media Selects Magnify.net to Power Curated Video on BBook.com and Mobile Platform

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Sep 27, 2010, 10:00 ET

NEW YORK, Sept. 27 /PRNewswire/ -- Magnify.net today announced that is has been chosen as the video curation platform for BlackBook Media. BBook.com is the online face of BlackBook, encompassing daily news, blogs, and city guides for New York, San Francisco, London, Paris, Washington, Miami, Washington, DC and more.

BlackBook is the insider's guide to where style and substance intersect in popular culture. BlackBook provides sophisticated, relevant, and visually stunning takes on restaurants, nightlife, travel, fashion, Hollywood, entertainment, and the arts.

In making the announcement, BlackBook SVP of Content Chris Mohney said: "The Magnify platform gives our editors amazing curatorial mojo. We're excited to be able to collect, organize, and recommend video for our content-hungry users. A multitude of social functions will allow sharing and interaction across the site and, eventually, into our mobile apps as well. With video on the rise, it was only natural for us to align with a dominant partner like Magnify.net."

Magnify.net is the largest video curation platform on the web today, powering more than 82,000 sites of curated video content.

"The web is under construction," said Magnify.net CEO Steven Rosenbaum. "The old days of text and photos are fast being replaced by a real-time, video-enabled ecosystem. BlackBook's partners and users -- in particular mobile users -- will be excited to have full motion video as part of their BBook.com experience. And we expect that they'll contribute video to BBook.com as well."

Mohney explained: "Our users are early adopters. We see mobile as central to our vision, and mobile video is critical as well. The BlackBook audience will be able to watch and interact with our video curations wherever they are."

BlackBook's insider reviews of restaurants, bars, clubs, shops, and health & beauty extend across more than 20 mobile apps for the iPhone and Android, as well as several websites. A combination technology startup and profitable media business, BlackBook was among the first to integrate Foursquare into their guides. Adding video is the most recent effort by BMC to bring BlackBook's authoritative and irreverent guide listings directly to users in ways that best suit their digital lifestyles.

About BMC

BlackBook Media Corp. is the insiders' guide to style and culture. We deliver our fashion and entertainment guides through mobile applications, BBook.com, pocket-sized city guidebooks and a visually arresting monthly magazine. The BlackBook Guides on BBook.com provide highly configurable search parameters and are the ultimate curated source to find the best restaurants, bars & clubs, hotels, shopping and more in major U.S. and international cities. Check us out and get in at BBook.com, and watch for the site's major relaunch in November 2010.

About Magnify.net

Magnify.net platform currently provides video discovery, upload, and encoding to more than 82,000 publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 strategy. The Network provides a cost-effective and automated service that features and delivers a unique and engaging video mix.