BladeButter™ Introduces New Products - ShaveJelly Shaving Gel, DragonsEdge Razors - as Part of Becoming One-stop Shop for All Shaving Needs

TRINITY, Fla., Oct. 11, 2016 /PRNewswire/ -- Building on the success of its flagship product, RazorBooster, BladeButter™ (http://www.bladebutterbrand.com/) announces the launch of two new offerings: ShaveJelly and DragonsEdge. According to founder and owner Matt Green, BladeButter™ is quickly growing into a one-stop shop everything shaving.

Photo - http://photos.prnewswire.com/prnh/20161010/427073
Photo - http://photos.prnewswire.com/prnh/20161010/427074

ShaveJelly is a safer, gentler alternative to typical shaving creams and gels, while DragonsEdge is a line of 4- and 6-blade razors that are built with quality and durability in mind. Moreover, BladeButter™ continues to make its products more affordable than the elite brands with their Madison Avenue marketing campaigns.

"Say goodbye to harmful, poor quality shaving creams and say hello to ShaveJelly," says Green, "a superior product in every way. ShaveJelly incorporates the same nano-filtration technology that makes RazorBooster so exceptional. The non-greasy and non-foaming formula is nearly 90% organic, whereas most off-the-shelf shaving creams are full of harsh chemicals. ShaveJelly rinses clean and leaves skin smooth. It's great for sensitive skin, as it contains skin-repairing ingredients like great tea and vitamin E."

Complementing both RazorBooster and ShaveJelly, DragonsEdge razors are designed to outperform the expensive name brands, and they don't require a subscription. The ergonomic handle features a 90-degree pivoting head, which ensures the blades ride every facial contour perfectly. Nano-honed blades provide top-shelf quality and durability, while the open channel design makes quick work of rinsing the blades after every shave.

As with many innovations, BladeButter™'s RazorBooster micro lubricant didn't start out as a shaving product. Instead, Green was working on a solution to a protein bar wrapper problem when he developed a unique oil using a forced-filtration technique. While this oil didn't fix the wrapper issue, he knew instinctively that it was a solution to something. That "something" revealed itself when he ran out of shaving gel and decided to soak his razor in the oil as an experiment. The resulting close, clean shave was the first official use of RazorBooster. 

BladeButter™ has been building momentum since going live in late 2012. The company has nurtured a loyal customer base thanks to its combination of personalized service and superior products. Every purchase is backed by a 100% money back guarantee.

In the media, BladeButter™ has earned more than a little buzz. The brand has been featured in Thrillist, The Gloss, the Tampa Tribune, the Wall Street Journal and MarketWatch. Most impressively, RazorBooster from BladeButter™ appeared on a Good Housekeeping list of top 5 gifts for dad. "There we were at #3 alongside international brands like Panasonic, Aveeno, American Crew and CeraVe," says Green. "The launch of ShaveJelly and DragonsEdge will help us capitalize on our success and take even better care of our customers."

About BladeButter™

Launched in 2012, BladeButter™ is an online business specializing in shaving products that are safe, innovative and affordable.

Contact: 
Matt Green
727-597-1922
Email

SOURCE BladeButter