Blancco Backs 2014 Data Privacy Day on January 28

Jan 28, 2014, 08:09 ET from Blancco Oy Ltd.

JOENSUU, Finland, January 28, 2014 /PRNewswire/ --

'Champion of data privacy' takes leadership role in data erasure for mobile devices, an important focus for today's security-challenging BYOD trend

Blancco, the global leader in data erasure and computer reuse solutions, will participate in the 2014 Data Privacy Day, an international effort to educate people about protecting their privacy and controlling their digital footprint held each January 28. This year, Blancco's focus is on the importance of erasing data from mobile devices.

     (Logo: )

"It is vital that businesses and individuals understand the importance of removing data from smartphones and tablets, especially given increasingly faster technology refresh cycles for these devices, which should be fully erased before change of ownership, device renewal or disposal," said Kim Väisänen, CEO and Co-Founder of Blancco. "As a data privacy champion, we are proud to join other business leaders today in raising awareness about the technology and best practices for protecting sensitive data."

According to Väisänen, data privacy legislation is tightening globally, and Data Privacy Day is a timely reminder for organizations ― and their employees ― to be good online stewards by embracing comprehensive data security policies. "Workplace policies should clearly address data erasure practices for BYOD (Bring Your Own Device) security," he said.

Blancco will take part in the Mobile World Congress in Barcelona February 24-27, the world's premier mobile industry event. The company will showcase its Blancco Mobile data erasure solution, approved by TÜV SÜD, one of the world's leading technical service organizations. An industry thought leader, Blancco is a member of the Device Renewal Forum, which works for a common certification process for renewed wireless devices.

About Blancco

Blancco is the proven data erasure solution for millions of users around the globe. As the global leader in data erasure and computer reuse solutions, Blancco offers the most certified data erasure solutions within the industry. The company serves users across a wide range of industries, including banking, finance, government and defense. The company's products are highly valued by IT asset disposal professionals around the world. Blancco operates from an extensive network of international offices and partners across Europe, North America, the Middle East, Russia, Asia and Australasia. More information is available at

Media Contact:
Monica Shaw

Blancco Oy Ltd.
Kim Väisänen, CEO and Co-Founder

SOURCE Blancco Oy Ltd.