Blancco Endorses Data Privacy Day 2012 Global Privacy Initiatives and Best Practices

ATLANTA, Georgia, January 26, 2012 /PRNewswire/ --

According to the Privacy Rights Clearinghouse, over thirty million sensitive, online records were compromised in 535 separate data breaches during 2011. For corporations, these breaches can bring losses in terms of clients, reputation, and millions of dollars. To shine a light on this growing international problem, Blancco, the global leader in data erasure and computer reuse solutions, today announced its support for Data Privacy Day, a worldwide initiative designed to promote awareness of best privacy practices.Blancco joins companies including Intel, Cisco, Microsoft, eBay, and AT&T in endorsing the celebration, to be held on January 28, 2012.

Blancco supports Data Privacy Day as a timely reminder for organizations to adopt and enforce a comprehensive data security policy, including removal of all data from used or disposed ITassets. As part of this policy, the company recommends secure,certifiederasure of data from these assets before they are reassigned or disposed using technology that provides an erasure report for audit and enforcement purposes. Blancco's support of Data Privacy Day includes educating businesses and government on how data erasure protects personal, corporate and other sensitive data, as well as how it helps companies achieve compliance with evolving data protection standards and regulations.  

"As a global leader in data erasuresolutions, Blancco is committed to helping organizations secure their data and to meet or exceed regulatory compliance  requirements by incorporating best erasure practices as part of an overall data security policy," said Markku Willgren, President of Blancco's US operations. "Blancco's support of Data Privacy Day 2012 highlights our dedication to education and action on data security issues around the globe."

Despite growing legislative and industry demands, however, many company policies still do not address data erasure of IT assets, leaving them open to costly data breaches in terms of regulatory fines and damaged reputation. By incorporating certified data erasure technology as part of a comprehensive data security strategy, businesses can erase a full range of electronic equipment before it is reused, disposed of or donated, including computers, servers, smartphones, flash media and data center hardware. As part of the automated data erasure process, a detailed report is generated, providing proof that the data was removed for compliance with regulations and overall security policy enforcement.

For more information about data erasure and Blancco's comprehensive suite of erasure products, visit http://www.blancco.com.

About Blancco
Blancco is the proven data erasure solution for millions of users around the globe. As the global leader in data erasure and computer reuse solutions, Blancco offers the most certified data erasure solutions within the industry. The company serves users across a wide range of industries, including banking, finance, government and defense. The company's products are highly valued by IT asset disposal professionals around the world. Blancco operates from an extensive network of international offices and partners across Europe, North America, Middle East, Asia, and Australasia. More information is available at http://www.blancco.com.

Blancco US
Markku Willgren, President, US Operations
+1-678-576-8140
[email protected]

Media Contact:
Monica Shaw
+1-770-367-9534
[email protected]

SOURCE Blancco Oy Ltd.