BRISTOL, Pa., July 19, 2016 /PRNewswire/ -- Blankie Tails™ (BT), pioneers of the original mermaid and shark blanket, today announced the debut of a limited edition, Rainbow Ombre Mermaid Blankie Tails™. Thanks in part to the overwhelming response via social media and praise from publications such as Glamour.com, Babble.com, Buzzfeed.com and CoolMomPicks.com, which touted BT as "most desired gift item of 2015", the latest tail launch is slated to be one of the hottest gift items this Fall. Blankie Tails™ unprecedented success carved out a brand new product category 'Mermaid Blankets' within the world of consumer goods, and now BT plans to up the ante by combining three of today's hottest trends: rainbows, ombre design, and mermaids in it's striking new release.
"I am beyond thrilled that consumers have fallen in love with Blankie Tails™ and can't wait to share our most colorful and mermazing Blankie Tails™ to date," said chief mermaid enthusiast and founder of Blankie Tails™, Hattie Grace Peze. "Rainbows symbolize many things: love, equality, happiness, optimism. With the world currently enduring such dark times, it's no wonder rainbow 'everything' has become a huge trend. On top of being visually enchanting, there's something to be said of the happiness and hope rainbows symbolize, so I'm extremely excited on many levels at our latest Blankie Tails™ debut and have no doubt our customers will be as well."
Blankie Tails™ has helped hundreds of thousands of kids, parents and teens transform into mermaids sans surgery. Its premium-grade, super soft double sided minky fleece, makes the thoughtfully sewn body and tail of this blanket unrivaled in quality. Releasing fresh and innovative designs that respond to the latest trends, cements BT as a burgeoning brand in a marketplace and category Blankie Tails™ created and continues to be a leader throughout.
The Rainbow Ombre Blankie Tails™ will be available for a limited time only starting today and exclusively via the company website www.blankietails.com. Rainbow Ombre Blankie Tails range in price from $39.95 for kids to $44.95 for teen/adult.
About Blankie Tails™
Blankie Tails Inc., headquartered in Bristol, PA, USA is the leading manufacturer of the original mermaid and shark blanket. Founded by chief mermaid enthusiast, Hattie Grace Peze, Blankie Tails™ hit the US market in August 2015 selling exclusively Direct to Consumer. Peze quickly found herself in the quintessential All-American dream scenario when her product became an overnight sensation and turned into a multi-million Dollar success in less than a year. Peze credits the company's grass-roots efforts via social media and endorsements from top national online publications for a great part of their success. Available in various sizes from toddler, child, teen, adult and now doll-size, Blankie Tails™ has captured the hearts of mermaid and shark enthusiasts of all ages. With exciting new styles constantly in the works, and new licensed lines in production, Blankie Tails™ has just begun to ride the mermazing wave that will continue to keep building throughout this holiday season and into 2017. For more information, visit Blankie Tails™ at www.blankietails.com. You can also dive into the world of Mermaids and Sharks via https://www.instagram.com/blankietails/; https://www.facebook.com/blankietails/?fref=ts and https://twitter.com/BlankieTails.