BLE 2013: The Ultimate Showcase for Consumer Brands

LONDON, June 27, 2013 /PRNewswire/ -- BLE 2013, Europe's largest and most prestigious licensing event, will welcome the world's leading consumer brands from fashion, sport, food, drink, publishing, lifestyle and celebrity. Some of these brands are amongst the most famous in the world. Some are making their debut in the world of international licensing. At BLE 2013 they will come together with retailers, manufacturers and other potential partners to explore the creation of new products and services.

The new, zoned floor plan will enable visitors to navigate the vast array of brands more easily than ever before. In the Brands area you'll find giants such as Coca Cola, adidas, Nike, ChupaChups, Jelly Belly, Budweiser, and Aquascutum. High profile heritage and non-profit brands include The National Trust, WWF and the Victoria and Albert Museum. For athletic prowess Manchester United, Real Madrid and the NBA will square up with Slazenger and the Royal Ballet. BLE welcomes confectionery hero, Chewits, and the legendary guitar brand, Fender, for the first time this year. From Mini to Mercedes, Neil Diamond to Marilyn Monroe, there is a match for everyone.

In the Art, Design & Illustration area you'll find Belle and Boo making a welcome debut, together with Fatina Dreams, Gorjuss and Helz Cuppleditch.

"There is a good reason these consumer brands come to BLE," says Darren Brechin, BLE Event Director. "They are looking for the chance to make new partnerships with manufacturers,retailers or service providers so that, together, they can create meaningful new ways to connect with consumers and to grow their business. If you want to work with them, BLE is where to be."

Brand Licensing Europe 2013 takes place from 15 – 17 October 2013 at London's Olympia. For more information please visit  www.brandlicensing.eu

Notes to editors:

About Brand Licensing Europe

Brand Licensing Europe 2013 (www.brandlicensing.eu) takes place from 15-17 October 2013 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 15^th successful year, Brand Licensing Europe 2012 hosted 284 exhibitors and 6,875 visitors from 73 countries.

About Advanstar Licensing Group

Advanstar Communications Inc. (www.advanstar.com), producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to "connect our customers with theirs". Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.

SOURCE Advanstar Communications Inc.