BLE announces new dates for 2014: 7 - 9 October

LONDON, Nov. 22, 2013 /PRNewswire/ -- Brand Licensing Europe, the Advanstar organized exhibition, today announced that is it moving the dates of its 2014 show forward by one week, to be held from 7-9 October 2014. This is a week earlier than the dates previously announced at the recently completed 15^th edition of Europe's premier Licensing forum.

Event Director Darren Brechin explained the move: "Our primary motivation was to avoid a direct conflict with MIPCOM'S new dates for 2014, as many of BLE's core customers participate in both shows and this move will facilitate that. We will also be working more closely with the MIPCOM team in future to align our dates for the benefit of all our exhibitors. In addition, we have received feedback from licensors and retailers that retail buying patterns are moving earlier, and that bringing BLE forward could be a welcome move. That is something that we will investigate more for future show dates."

This year's BLE was the biggest and best-attended yet, attracting 5% more visitors than in 2012. 7,244 retailers, licensees and sales promotion professionals from 69 countries attended, to see over 280 exhibitors showcasing in excess of 2,200 brands and properties on the show floor. Plans for BLE 2014 are well under way with the show floor already over 70% sold.

Brand Licensing Europe 2014 takes place 7-9 October at Olympia, London,

www.brandlicensing.eu. Follow us on Twitter @bleurope for show updates.

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About Brand Licensing Europe

Brand Licensing Europe 2014 (www.brandlicensing.eu) takes place from 7-9 October 2014 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 16^th successful year, Brand Licensing Europe 2013 hosted 288 exhibitors and 7,244 visitors from 69 countries.

About Advanstar Licensing Group

Advanstar Communications Inc. (www.advanstar.com), producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to "connect our customers with theirs". Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.  

SOURCE Advanstar Communications Inc.