Blenders Eyewear Celebrates 13 Years with Game-Changing Collaboration with SDSU Basketball Student-Athletes

Leading eyewear brand launches limited-edition 'STATE' sunglasses and continues to support the MESA Foundation, donates $100,000 to fuel NIL efforts

SAN DIEGO, March 6, 2025 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand, part of Safilo Group, today announced its continued collaboration with the MESA Foundation, San Diego State University Athletics' (SDSU) exclusive NIL Partner dedicated to supporting the men's and women's basketball program. Launching in time for the brand's 13^th anniversary, Blenders will unveil the 'STATE' sunglasses, a limited-edition style exuding Aztec pride.

With this initiative, Blenders Eyewear is donating $100,000 to the MESA Foundation to further support NIL efforts for San Diego State Basketball student-athletes. This new contribution brings Blenders Eyewear's total donation to the MESA Foundation to $175,000 to date. During a pivotal moment for collegiate athletes, Blenders Eyewear and the MESA Foundation are providing crucial NIL support that helps attract and retain top rising talent, empowering them with resources and opportunities to thrive.

"For Blenders, SDSU's NIL initiative isn't just business—it's personal," said Chase Fisher, Founder & CEO of Blenders Eyewear. "This is where I started—with a backpack, a few bucks, and a relentless drive to turn nothing into something. Now, we're paying it forward, helping SDSU athletes do the same: bet on themselves, build their brands, and create something bigger than sports. Partnering with the MESA Foundation to support SDSU basketball isn't about cool shades—it's about empowering athletes to own their moment and blaze new trails. But this is bigger than us. If we want SDSU to stay competitive, it's not just about recruiting talent—it's about keeping it here. That takes all of us—brands, businesses, alumni, and the community—stepping up. If we want the best athletes to rep San Diego, we have to invest in them."

Featuring a sleek black, red, and white color scheme, the 'STATE' sunglasses embody the SDSU student fanbase's vibrant energy and are set in the new Y2Skate frame. Building off its March 2024 release that sold out instantly, Blenders Eyewear continues its tradition of pushing the boundaries of eyewear while staying connected to its San Diego roots. This collaboration highlights the brand's commitment to empowering student-athletes and breaking barriers within collegiate sports. 

"Blenders Eyewear's commitment to supporting our student-athletes plays a vital role in our NIL program and the overall effort of providing them with the resources they need to succeed," said Jeff Smith, Founder and President of the MESA Foundation. "This collaboration not only offers our players the chance to represent Aztec pride but also empowers them with opportunities for personal and professional growth."

The celebrations will continue throughout March as Blenders Eyewear turns up the heat with special promotions. On March 8^th, fans can expect exciting surprises during the men's basketball home game, and from March 13^th – 16^th, Blenders will host an exclusive 50% off anniversary sale to celebrate 13 years of bold, boundary-pushing eyewear.

With just 4,000 units available, the 'STATE' shades can be purchased beginning today, March 6^th, for $49 at BlendersEyewear.com and in select retail locations.

For more information on Blenders Eyewear and to stay updated on the latest collections, please visit BlendersEyewear.com, and follow @Blenders on Instagram, Facebook and X.

About Blenders Eyewear
Blenders Eyewear was founded in 2012 by Chase Fisher in San Diego, California. Blenders produces a wide range of men's and women's sunglasses and snow goggles. Driven by a company-wide motto of "life in forward motion," its products are predicated upon a bold aesthetic that emphasizes progressive colorways aimed at active and lifestyle enthusiasts.

About MESA
The mission of MESA is to build a highly competitive NIL program in support of Aztec men's and women's basketball while raising awareness for charitable causes in San Diego. By partnering local charities with Aztec student-athletes who choose to use their social media platforms and influence to bring awareness to organizations, MESA helps the San Diego community thrive while deepening the connection between San Diego and Aztec student-athletes. 

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SOURCE Blenders Eyewear