Blesh Extends Support for the Physical Web with Eddystone™-EID, a New Privacy Protocol by Google

Security-Sensitive Applications Like Smart Homes and Mobile Payments To Become More Secure As Blesh Beacons Start Supporting Eddystone-EID

Apr 14, 2016, 13:25 ET from Blesh

SAN FRANCISCO, April 14, 2016 /PRNewswire/ --

Having been one of the official providers of the Eddystone beacon format introduced by Google in 2015, Blesh today announces its full support for Eddystone Ephemeral Identifiers (EID), the new privacy/security Eddystone beacon frame type.

Focused on privacy and security, Eddystone-EID begins the next chapter in the Eddystone beacon standard announced in July 2015 as an open, scalable Bluetooth low energy (BLE) beacon format. Signals broadcast by these Eddystone-EID beacons rotate and change frequently, allowing only authorized clients to access them.

The new frame type enables more secure beacon signals and is designed to improve the privacy and security within the Internet of Things experience, for both users and developers.

Eddystone-EID helps protect users by protecting against spoofing and replay attacks by potential malicious external parties. This is particularly helpful in tracking personal items like lost keys or identifying luggage at baggage claim after getting off the plane. Eddystone-EID is also designed for security-sensitive scenarios where malicious asset tracking and unpermitted access are possible, which includes selecting products at vending machines and making proximity based mobile payments.

With full support for Eddystone-EID, Blesh beacons will enable developers to build a platform to provide proximity-based, timely and contextual information that blurs the lines between the physical and digital worlds. With Eddystone-EID, developers are able to manage access to the beacon signals for applications where privacy and security is a concern.

Eddystone is regarded as the backbone of the Physical Web, an open experimental project introduced in late 2014. Physical Web beacons broadcast a URL via BLE signals that can give intelligence to physical objects and allow nearby devices interact with them.

"We're proud to have worked with Google on this project to make sure that our beacons support Eddystone-EID," said Blesh CEO Devrim Sonmez. "Blesh beacons, with its support for Eddystone-EID, will enable developers to extend their use cases with Eddystone."

Blesh pioneered the release of the first commercial Physical Web beacons and SDK in December 2014, reaching thousands of developers in more than 35 countries.

More information 

To start developing with the Eddystone format using Blesh beacons:
To see the Eddystone specification on Github:

Related Links

Contact information: 

Devrim Sonmez, Co-founder and CEO

Ugur Gokdere, Co-founder and CTO