Blindsgalore Celebrates 28 Years as an E-Commerce Original

Independent retailer marks nearly three decades of making custom window treatments easier to buy online

SAN DIEGO, Sept. 22, 2026 /PRNewswire/ -- In 1998, Blindsgalore set out to do something no one else was doing: sell custom window treatments online, with no salesperson and no in-home visit required. The small company built an online experience that taught homeowners how to measure their own windows, customize their own coverings, and order with confidence from home.

Twenty-eight years later, Blindsgalore is still independently owned, still family-run, and still first in a category it helped invent. The San Diego e-commerce pioneer now serves customers across the U.S. and Canada — and has sold more than two million window treatments along the way.

Blindsgalore.com was the first online retailer to let customers design and order custom window coverings entirely on their own. Today, the company is led by Chelle Walters and her daughter, CEO Alissa Walters — a mother-daughter team running a business where women make up roughly 75% of the workforce. Blindsgalore is certified as a Women's Business Enterprise through the Women's Business Enterprise National Council.

"When we started, there was no playbook for selling something this custom online," said Chelle Walters, owner of Blindsgalore. "We had to make people comfortable doing it themselves. Then we spent the next 28 years making it better."

That commitment has kept Blindsgalore competitive in a home retail market dominated by giants. While bigger retailers chase every category under one roof, Blindsgalore has stayed locked in on one: blinds, shades, shutters, and drapery, backed by free samples, online tools, and a love-it-or-exchange-it guarantee that remains unmatched in the industry.

"Big retailers have more aisles. We have 28 years of focus in one category," said Alissa Walters, CEO of Blindsgalore. "We don't want to sell everything for the home. We want to know window coverings better than anyone else — and make buying them easier than anyone else."

The category has changed since those early days, and Blindsgalore has changed with it — now offering cordless and motorized treatments, along with smart-home-compatible options, all backed by the same online tools and expert guidance that built the company.

As Blindsgalore approaches the three-decade mark, staying independent hasn't meant standing still. Window treatments have gotten smarter. So has Blindsgalore.

For more information, visit blindsgalore.com.

About Blindsgalore
Founded in 1998, Blindsgalore is the original online retailer of custom window treatments. Owned and operated by Chelle and Alissa Walters, the company offers made-to-order blinds, shades, shutters, and drapery, backed by free samples, online tools, and expert guidance.

Media Contact:
Kyle Kelley
Blindsgalore
(909) 239-9492
[email protected] 

SOURCE Blindsgalore