Blistex Debuts Two New Lip Balms Addressing Moisturization through Innovation and Select Ingredients

OAK BROOK, Ill., Nov. 15, 2012 /PRNewswire/ -- Blistex continues its tradition of delivering breakthrough lip care solutions with the launch of Moisture Melt and Simple and Sensitive lip balms.  Offering a new level of hydration, Blistex Moisture Melt's suspended soft beads of aloe and shea butter leave lips in top condition. Blistex Simple and Sensitive contains only essential ingredients, six in total, to deliver moisturization without irritation from added dyes or fragrances. Both products are now available at drug stores, supermarkets and mass merchandisers nationwide.

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"Moisturization is key to achieving healthy lips year-round, and especially throughout the winter months," said Dr. Charles Zugerman, associate professor of clinical dermatology at the Northwestern University Feinberg School of Medicine. "Moisture Melt and Simple and Sensitive will keep lips hydrated while delivering conditioning benefits to smooth and soften lips."

Blistex Moisture Melt
Kiss away dry, chapped lips and say hello to a smooth, supple and protected pout with Blistex Moisture Melt, a first of its kind super-hydrating lip balm with the added benefit of moisturizing soft beads. The advanced formula is infused with rich moisturizers and a proven active skin protectant… the result is soft, healthy lips in top condition.

Blistex Moisture Melt's shea butter and aloe-enriched soft beads are suspended in the formula and melt into lips for an added moisturizing boost and long-lasting resistance to dryness. The beneficial conditioning effects of natural shea butter and aloe are well established.  The unique combination of Moisture Melt's advanced formula with visible hydrating spheres delivers a rich solution to lip dryness, while leaving lips feeling soft and smooth.

Blistex Moisture Melt is offered in a tube form to deliver the luxurious formula infused with moisturizing soft beads. With an expected retail price of $1.59-$2.49, Blistex Moisture Melt is available now at drug stores, supermarkets and mass merchandisers nationwide.

Blistex Simple and Sensitive
According to a recent survey on which types of products consumers state a yearning for fewer ingredients, lip balm was near the top of the list, above potato chips and carbonated beverages[i].  Blistex Simple and Sensitive offers a daily lip care solution for those conscious about the number of ingredients in their personal care products, as well as consumers with sensitive skin. The balm has a rigorously tested hypo-allergenic and non-irritating formula that is clinically-proven to be mild on lips.

By choosing products with a short list of ingredients, such as Blistex Simple and Sensitive, consumers with known sensitization to ingredients such as flavors, fragrances and colors now have a viable option from a trusted brand. 

Blistex Simple and Sensitive's six ingredients were chosen for their natural origins and moisturizing qualities, resulting in a formula that hydrates lips without irritation. The six ingredients found in Blistex Simple and Sensitive include:

• Cocoa Butter – a lush tropical extract with serious moisturizing properties.
• Sunflower Seed Oil – a nutrient-rich oil selected for its comforting qualities.
• Jojoba – a naturally derived emollient that helps smooth and soften lips.
• Vitamin E – a highly beneficial anti-oxidant.
• Microcrystalline Wax – helps give the formula an appealing form and feel.
• Phenoxyethanol – a necessary preservative to maintain freshness.

While Blistex Simple and Sensitive was created with sensitive skin in mind, it can be appreciated by anyone – from kids to moms – looking for great lip moisturization. With an expected retail price of $0.99-$1.69, Blistex Simple and Sensitive is now available at drug stores, supermarkets and mass merchandisers nationwide.

About Blistex
The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

[i] PERT Market Research Concept Test (2011)

Contact Information:
Lisa Curran
(312) 396-9736
[email protected]

SOURCE Blistex