Blistex® Innovation Delivers Two New Lip Balms Targeting Cold Sufferers and Customized Lip Care Seekers

OAK BROOK, Ill., Nov. 17, 2011 /PRNewswire/ -- Each year, Blistex introduces new, innovative products that answer key lip care needs from moisturization and all-season protection to medication and anti-aging.  Today, Blistex adds two products to its arsenal - one to keep lips refreshed and renewed and the other to address lip-related symptoms resulting from colds, flu and allergies. With these balms comes the ability to customize your beauty routine with Blistex Revive & Restore, and to comfort dry, chapped lips with Blistex Cold & Allergy Lip Soother.

"At Blistex, we strive to deliver solutions that consumers will be excited about, and this year is no exception," said Brian Satre, Blistex Vice President of Marketing. "One of our new items focuses on making lips feel just a little better when they are under the weather, while the other offers a customizable lip regimen in a unique and functional new container type."

Blistex Cold & Allergy Lip Soother

With more than 150 million cold, flu and allergy episodes in the U.S. each year(1), one of the absolute certainties in life is that you or someone you know will have a case of coughs and sniffles this season. Blistex aims to address one often overlooked and irritating side effect, dry lips, with the launch of Blistex Cold & Allergy Lip Soother.  Formulated with comforting extracts, emollients and an advanced analgesic, this formula alleviates lip discomfort and brings relief to those experiencing allergies, a cold or the flu.

Many cold and allergy symptoms can be managed with prevention and treatment, but the lips are often an afterthought. Severe lip dryness and chapping usually accompany these ailments, and are caused by a number of factors, including open mouth breathing as a result of blocked passageways, fevers that can emerge during these periods of discomfort, dehydrating effects of medications, and ambient dry weather conditions during peak cold and flu seasons.  

Blistex Cold & Allergy Lip Soother won't cure sniffles or a cold, but it will comfort lips that feel under the weather. Its special formula glides smoothly and feels soft when applied to sore lips to prevent further irritation. The ingredients in Cold & Allergy Lip Soother are ideally suited to the task, and include:

• Pramoxine HCL – advanced analgesic that alleviates sensitivity to lip soreness, pain and itchiness, without a medicated flavor and scent.
• Dimethicone – delivers a highly effective barrier that prevents moisture loss and protects lips.
• Glycerin, lanolin and sunflower seed oil – help re-moisturize lips parched by illness or dry air.
• Vitamins C & E, chamomile, green tea, honey and elderberry – provide comfort to irritated lips.

Blistex Revive & Restore

Blistex Revive & Restore is a dual solution that takes lips from dull and tired to healthy and refreshed. The Revive formula invigorates and protects lips, while the Restore formula makes them soft, healthy and radiant. The two unique formulas come in separate nesting jars that lock together. Whether carried alone or as a set, Revive & Restore delivers a customized two-jar rejuvenation approach that's as unique as an individual's lips.

Any time of the day or night, Blistex Revive & Restore has lips covered by delivering effectively on the core lip care needs of protection and moisturization, but both formulas go well beyond these benefits.

The Revive version is perfect to kick start the morning or whenever lips need refreshing.  Revive contains the natural benefits of shea butter and fruit extracts to leave lips smooth and invigorated. It also provides dermatologist recommended SPF 15 for superb protection from the damaging effects of UVB rays.

In the evening or whenever lips need to be softened and revitalized, the Restore formula can be used to combat rough and dull looking lips caused by the rigors of the day. Leveraging the anti-oxidant power of phyto-nutrients and nourishing Vitamin E, Restore helps lips look healthy and radiant.

Designed to be used jointly or independently, Revive & Restore's two nesting jars allow for a customized beauty routine. Users can separate them to carry one throughout the day while leaving the other where needed, or they can carry them together to use simultaneously for the ultimate in protection, moisturization, and revitalization.

With retail prices of $1.89 - $2.69 for Blistex Cold & Allergy Lip Soother and $1.99 - $3.29 for Blistex Revive & Restore (a two-jar pack), both are now available at drug stores, supermarkets and mass merchandisers nationwide.  

About Blistex
The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

(1)  National Institute of Allergy and Infectious Disease. Retrieved June 2, 2011, http://www.niaid.nih.gov/topics/commonCold/Pages/overview.aspx;

Contact Information:
Lisa Curran
(312) 396-9736
[email protected]

SOURCE Blistex