Blo Blow Dry Bar Expands into New Hampshire with Beauty Industry Veteran

Sole Operator in the State Bringing Locations to Bedford, Nashua and Southern New Hampshire

BEDFORD, N.H., Oct. 13, 2026 /PRNewswire/ -- Blo Blow Dry Bar, North America's original blow dry bar franchise, is expanding into New Hampshire with a three-unit development agreement led by local entrepreneur Marissa Gardner. She will lead the brand in Bedford, Nashua and Southern New Hampshire, making her Blo's sole operator in the state. She is currently securing locations, with details to be announced.

Gardner brings nearly two decades of beauty industry leadership to the venture. She earned a master's degree in business management and spent 19 years in global procurement at a leading prestige beauty company in New York, where she held leadership roles across multiple brands. After relocating to New Hampshire with her family, Gardner set out to stay connected to the beauty industry while building a business of her own, and chose to franchise with Blo for its proven success and established support.

"I'm thrilled to be growing the original blow dry bar concept throughout New Hampshire," said Gardner. "As a customer, Blo always had a different feel than anywhere else I'd been. I'm intentionally building this business around the guest experience and local community, and I'm excited to create a welcoming space where our clients look and feel their best."

Gardner plans to bring a team-first leadership philosophy to her bars, shaped in part by her background as a college soccer player. "As a leader, it's important to motivate the people around you. You're only as good as your team," she said. She intends to be a hands-on, positive presence for her stylists and to make sure they know about the education, training and growth opportunities Blo offers beyond the chair.

Community involvement will be a cornerstone of Gardner's approach to business. She has started to build relationships with local organizations, including Greet Bedford and Greet Windham, and plans to partner with other small businesses to cross-refer clients. She also intends to prioritize support for local fundraisers and schools.

"Marissa's leadership and dedication to building something meaningful for her community make her exactly the kind of franchise partner we look for at Blo," said Vanessa Yakobson, CEO of Blo Blow Dry Bar. "We couldn't be more excited to welcome her to the Blo family as she brings our brand to New Hampshire."

Blo Blow Dry Bar is currently seeking single- and multi-unit operators to join its growing system and expand throughout North America. For more information about franchise opportunities, visit https://franchise.blomedry.com/.

About Blo Blow Dry Bar
Blo Blow Dry Bar is North America's original blow dry bar and the world's largest blow dry bar franchise. The company transformed beauty norms and reinvented the salon industry when it launched the "no cuts, no color" concept: only blow outs. Since opening its first location in Canada in 2007, Blo has grown to more than 170 locations across the U.S. and Canada and continues to expand rapidly. The brand has also evolved over time, adding makeup services, a membership program and quality retail products to its bars. With a mission to enhance the lives of those in the community through the power of flawless blow outs and beauty services, Blo Blow Dry Bar offers perfectly styled hair and exceptional customer experiences seven days a week. For more information, visit www.blomedry.com

Media Contact: Kaitlyn Sterk, Fishman Public Relations, [email protected]

SOURCE Blo Blow Dry Bar