SCOTTSDALE, Ariz., Nov. 21, 2016 /PRNewswire/ -- GoDaddy Inc. (NYSE: GDDY), the world's largest cloud platform dedicated to small, independent ventures, today announced the general availability of the .blog domain name extensions. Open to anyone, .blog gives individuals and brands alike a way to point to blogging platforms being used for a variety of purposes, including writing, company news, and more.
Blogs are used by brands and individuals to share news, life events, and for more creative pursuits. The .blog extension offers a quick and easy way to direct readers and customers to existing blog pages, or to host a newly launched blog.
"Using blogs as a communication platform changed the way businesses communicate. It's a direct link to consumers and can change a company's public perception by developing an authentic, human brand voice. Companies are no longer bound by the 'corporate speak' of a press release when distributing company news and announcements," said GoDaddy Senior Director of Marketing for Domains, Theresa Geraghty. "As companies have evolved their communications goals, channels needed to change as well. The .blog extension makes it simple and clear for anyone visiting a website to know what they're going to get. Whether it is important news, updates and points of view or something more fun, it's going to be a more authentic experience."
Blogs are an integral component of growing a business. Recent studies show that websites with blogs have 434 percent more indexed pages on search engines, leading to increased exposure to potential customers. Companies also cited blogging as their most important form of content for their business.
"Over the years, blogging has a come a long way. It used to be pretty technical to manage a blog. Now, blogging platforms like WordPress hosted on GoDaddy, have made it easy for anyone to have a great looking and engaging website," added Geraghty.
About GoDaddy GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With more than 14 million customers worldwide and more than 63 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com.