BOULDER, Colo., Dec. 4, 2012 /PRNewswire/ -- Catapult PR-IR, (http://www.catapultpr-ir.com), a leader in strategic public relations services for technology companies, today announced it has been retained by BlogFrog (http://www.theblogfrog.com) as its public relations agency of record. The continued relationship comes after the successful launch of its influencer marketing platform and its flagship product that serves both influencers and brands/agencies.
"Catapult's knowledge and experience in the social media and software industries were key factors in our PR agency selection process," said Holly Hamann, CMO and co-founder of BlogFrog. "As a company looking for PR resources, it was important to us to have senior-level involvement, high level strategic thinking and flawless execution, which Catapult provides. Their ability to be forward-thinking and spot trends in the industry helps us keep BlogFrog one step ahead of the industry and the competition. They are experts at positioning fast-growth companies so we stay relevant in rapid-change industries."
The BlogFrog launch campaign focused on promoting the company's Influencer Marketing platform that helps organizations identify and mobilize topic-based social media influencers to create and distribute content that reaches millions of consumers through social conversations. BlogFrog works with leading brands to initiate meaningful social conversations and word-of-mouth marketing to increase awareness, drive engagement, support brand values and improve bottom-line results. BlogFrog campaigns build communities of like-minded people that not only appreciate the information made available to them, but in turn share that content across all of their social networks.
"BlogFrog is a hot company that connects leading brands with top social influencers to drive results-oriented value from social marketing campaigns," said Guy Murrel, co-founder and principal of Catapult. "Having helped BlogFrog strengthen its market position as a leading influencer marketing platform provider, we are very excited to contribute to the continued success of the company."
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About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes the Agile Alliance, CollabNet, FreeWave Technologies, Inovonics, JNBridge, SparkFun Electronics and Tasktop Technologies. For more information on Catapult, call 303-581-7760 or visit the company's Web site at http://www.catapultpr-ir.com
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