Bloggertone Rebranded to Tweak Your Biz

Site Name Updated to Reflect Broader Focus and Be More Descriptive

Mar 21, 2012, 07:00 ET from Small Business Trends, LLC

CLEVELAND, March 21, 2012 /PRNewswire-iReach/ -- has recently rebranded its website to become Tweak Your Biz.  Founded in 2009, the site began as a group blog for business professionals based mainly in Ireland. oSince then, the site has become an active hub for business tips and advice for business professionals, small business owners, SME and SMB managers and entrepreneurs internationally.  Starting with a handful of contributors, the site has grown to include over 132 published authors sharing advice and information. 


Said Niall Devitt, co-founder and Community Manager, "We wanted to have some fun with the name – and also adopt a brand that better signifies the next stage in the site's evolution. The site has grown and evolved and today, the site's focus is not so much about blogging as it is about improving your business incrementally – "tweaking" it.  The new design makes the excellent content of the community more accessible and visible, highlighting the contributors' expertise and enabling others to learn from them.  By participating in Tweak Your Biz, contributors also increase their social media visibility, through our increasing social presence. As we grow, everyone grows."

CEO Anita Campbell added, "In the coming months we plan to roll out a series of unique tools to help business professionals and entrepreneurs gain a higher profile online. This rebranding, along with the accompanying upgrade of site functionality to allow growth to scale, is the first step in that plan."

She added, "Those of us who operate the site try to stay in the background as much as possible, and give opportunities to our community members to shine.  It's not about us, but about the people who have made Bloggertone, now Tweak Your Biz, what it is today.  I'm so impressed by the quality of the people who participate at the site.  It's that quality that attracts other qualified contributors.  That's where we want to put the spotlight."

About Tweak Your Biz

Tweak Your Biz came online in 2009 under the original name of Bloggertone.  It was co-founded by Facundo Villaveiran and Fred Caballero of the Channelship agency.  A third co-founder, Niall Devitt of Beyond the Boardroom, also founded Ireland's largest social media-focused business networking group, called Social Media Ireland.  In 2011, Anita Campbell of Small Business Trends came on board as the CEO and part owner, and a limited liability company was organized under the laws of the United States as Bloggertone LLC.

To date, 132 business professional from 8 countries have published on the site.  Readership is overwhelmingly senior executives, with two thirds  representing small to midsize businesses, and one third being business professionals in larger companies.  For those who do not have time to maintain a blog of their own, or who have an existing site or blog and want to reach out to a new audience, Tweak Your Biz provides an ideal platform.  Tweak Your Biz can be found on Facebook, on Google+, and also on Twitter.


Niall Devitt, Community Manager (in Ireland and the U.K.:  (00353)87 7750405 –

Source:  Bloggertone LLC

Media Contact:

Anita Campbell Small Business Trends, LLC, 1+ 330.242.1893,

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SOURCE Small Business Trends, LLC