LOS ANGELES, Oct. 28, 2011 /PRNewswire/ -- Social media is having a dramatic impact on the way people are obtaining information and making healthcare decisions. On Nov. 3-5, the Social Health Track at BlogWorld & New Media Expo in Los Angeles, will bring together e-patient advocates, physicians, nurses, providers, caregivers and manufacturers to share insights on how digital approaches and social networking can be better used by patients and professionals to improve healthcare.
"BlogWorld hosted the first ever gathering of Medical Bloggers back in 2009 and it's great to see how the discussion has evolved," said Rick Calvert, CEO & co-founder of BlogWorld & New Media Expo. "Healthcare is a very personal matter and when something as transparent as social media intersects with it there will undoubtedly be many questions and concerns that arise. We're happy to provide a platform for the healthcare industry to continue their discussions."
The Social Health Track at BlogWorld will tackle the following industry issues:
- How can healthcare providers create blogs, podcasts and social media posts that respect privacy laws, while making information and participants accessible?
- What are the guidelines companies need to follow to operate successfully online in light of regulatory and legal limitations?
- What online information can people trust to manage their health?
- What online information is considered credible?
- How should physicians engage online to reach their patients and improve the success rates of treatments?
- What are the opportunities and the challenges of using mobile technologies and applications?
Sessions in this focused track have been designed for those interested in how the social web can be used to positively impact society, from members of the social health community to those interested in the effective application of digital and online technologies for change.
The BlogWorld 2011 Social Health Track is sponsored by Johnson & Johnson, MedPage Today, Everyday Health and Janssen Healthcare Innovation.
"Johnson & Johnson is proud to be the lead sponsor of the Social Health Track at BlogWorld for the third year in a row," said Rob Halper, Director of Video Communication, who initiated the track. "Social media affords healthcare companies a great opportunity to connect with patients, physicians, nurses and other digital health organizations. By listening, sharing and learning, we are able to participate in conversations and exchanges already taking place on healthcare issues, and hopefully provide a more open, personalized and effective stream of communication."
BlogWorld & New Media Expo 2011 in Los Angeles is sponsored by premium brands such as: Ford Motor Company, Southwest Airlines, .ME, Verisign/.tv, Century 21 Real Estate LLC, Technorati, Blogger, WordPress.com, Vanilla Forums, Viddy, Stickam, Johnson & Johnson, NewTek, and more. Featured speaker interviews and news reports from the Expo will be presented by WeVideo, TechZulu and WebProNews, to name a few.
About BlogWorld & New Media Expo
BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media. Thousands of attendees learn about Content Creation, Distribution, Monetization and Social Media Marketing strategies, including step-by-step techniques and leading-edge tools from the most successful and influential Bloggers, Podcasters, Vloggers, Web TV & Radio Broadcasters, Social Influencers, New Media Pros and Online Journalists.