Bloom Ads Wins Over Smart & Final Stores

LOS ANGELES, Nov. 15, 2016 /PRNewswire/ -- Bloom Ads, Inc., the full service, multi-channel media strategy and marketing agency, has won the media agency of record contract for Smart & Final Stores LLC. Bloom Ads has the proven expertise in customized marketing programs to position Smart & Final, a pioneering brand founded in California 145 years ago, as the preferred grocer for households, businesses and nonprofits in the Southwest.

The cornerstone of today's Smart & Final stores was established in 1871, and the company grew to become the combined legacy of three successful grocery businesses in early Los Angeles, ultimately named for two founders, Jim Smart and Hildane Final. There are now 248 Smart & Final and Smart & Final Extra! stores in California, Arizona and Nevada, and an impressive growth plan underway.  

Smart & Final was recently named "West Retailer of the Year" by the Shelby Report. Known for many years as "the smaller, faster, warehouse store," where chefs, culinary professionals and other businesses could buy large quantities at warehouse prices, Smart & Final has broadened its offerings over the years through its Smart & Final Extra! banner. These locations include enhanced variety and smaller, convenient packages along with the low prices of a discount broker, making them ideal for family shopping while still providing thousands of club-size items.

"As a fellow Los Angeles-based company, we look forward to this partnership with Bloom Ads to elevate and continue to position the Smart & Final brand as a quality, value-oriented and convenient offering for households and businesses alike," said Eleanor Hong, Chief Marketing Officer and Senior Vice President, Smart & Final Stores LLC. 

"The Bloom Ads team is delighted to be working with Smart & Final Stores LLC, a true California 'heritage' brand. The company's rich history and reputation for quality give us wonderful tools to weave the brand story and customer message into our media plans," said Kathe Bloom, President and CEO, Bloom Ads. "Our agreement with Smart & Final adds to a year of terrific growth for our company, and to a roster of clients of which we are extremely proud." 

Bloom Ads recently added 99 Cents Only Stores, a chain of 384 discount stores in California, Texas, Arizona, and Nevada, to the expanding client list. Additionally, Bloom Ads was named One of The Top 20 Advertising Agencies in Los Angeles by www.expertise.com. 

About Smart & Final  
Smart & Final Stores, Inc. (NYSE: SFS), is a value-oriented food and everyday staples retailer, headquartered in Commerce (near Los Angeles), California. The Company offers quality products in a variety of sizes, saving household, nonprofit and business customers time and money. As of October, 2016, the Company operated 304 grocery and foodservice stores under the "Smart & Final," "Smart & Final Extra!" and "Cash & Carry Smart Foodservice" banner in California, Oregon, Washington, Arizona, Nevada, and Idaho, with an additional 15 stores in Northwestern Mexico operated through a joint venture. In business for 145 years, the Company remains committed to giving back to local communities through employee volunteer opportunities and Company donations to local nonprofits. 

About Bloom Ads, Inc. 
Bloom Ads Inc. is a full service, integrated advertising and marketing communications company based in Los Angeles, CA. Bloom Ads creates customized development strategies in multichannel advertising and provides clients with extraordinary return on investment. The Bloom Ads' curated mix of strategies and continual analytic evaluation, allows for nimble real time adjustments in response to today's rapid market changes. Founded in 1998, by Kathe Bloom and Lisa Nichols-Jell, Bloom Ads is a proud member of Woman Owned Small Business (WOSB) and in 2016 was named One of the Top 20 Advertising Agencies in Los Angeles by www.expertise.com. For more information about their services, please visit www.bloomads.com.

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SOURCE Bloom Ads, Inc.

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