ARLINGTON, Va. and WASHINGTON, July 21, 2015 /PRNewswire-USNewswire/ -- Bloomberg BNA and TrackMaven today announced a strategic alliance through which the companies together will offer their shared customers access to a holistic current awareness and social media monitoring and share of voice solution. With this partnership, the companies will also be providing cross-promotion and marketing of each other's services.
By leveraging both Bloomberg BNA's BNAConvergence and TrackMaven's social media monitoring and competitive analytics technologies, organizations will have a complete solution for monitoring and delivering the most relevant information critical to the enterprise and actionable insight into social share of voice.
BNAConvergence is a patented solution for current awareness monitoring that enables users to track, filter, and deliver the most relevant information critical to their organizations and clients in order to make more informed decisions and take decisive action. TrackMaven's solutions help marketers create better content through data-driven insights. Specifically, TrackMaven analyzes customers' marketing content alongside their competitors' content. Using insight from this analysis, marketers can identify engaging topics and tactics and benchmark content performance.
"We are very excited to be partnering with TrackMaven to offer BNAConvergence customers access to their leading edge social media monitoring services," said Scott Mozarsky, President, Cross Platform Division, Bloomberg BNA. "With this alliance, our customers will have an all-in-one solution for online monitoring that helps customers make more informed and timely business decisions. We look forward to working closely with TrackMaven to share their innovative technologies with our current and prospective customers."
"Marketers have more data coming at them every day, making more important – and more difficult – to know which signals matter," said Allen Gannett, CEO & Founder, TrackMaven. "By partnering with Bloomberg BNA, we give businesses the ability to adapt their marketing based on insight into a wide variety of digital and social content, including earned media content specific for their industries."
About Bloomberg BNA
Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance — the information that matters most to professionals. Bloomberg BNA's authoritative coverage spans a full range of legal practice areas, including tax & accounting, labor & employment, intellectual property, banking & securities, employee benefits, health care, privacy & data security, human resources, and environment, health & safety.
TrackMaven's competitive intelligence platform has been adopted by hundreds of the world's best brands. Content and social media marketers use TrackMaven to benchmark content performance and identify engaging topics and tactics. This helps them become more data-driven and increase marketing effectiveness. Founded in 2012, the company is headquartered in Washington, DC. To learn more, visit WWW.TRACKMAVEN.COM or follow us on Twitter @TrackMaven.
SOURCE Bloomberg BNA; TrackMaven