Bloomberg Markets Spotlight Launches Today - www.bloombergmarketsspotlight.com - An Integrated Media Platform Targeting Institutional Investors Brought to you by: PrecisionIR Group and Bloomberg Markets Magazine

RICHMOND, Va., Sept. 1, 2011 /PRNewswire/ -- Today, PrecisionIR Group and Bloomberg Markets magazine launch Bloomberg Markets Spotlight - an integrated media platform connecting institutional and retail investors with today's leading companies.

Combining the unsurpassed reach of Bloomberg Markets among institutional investors with PrecisionIR's multi-media investor outreach efforts, Bloomberg Markets Spotlight is an investor relations showcase for public companies, providing an innovative way for companies to target and communicate with investors.

Investors around the world will have free access to engage in content such as investor conference presentations, earnings reports, analyst day highlights, CEO interviews, corporate development overviews and much more.

Featured companies receive substantial, upfront promotion for their presentation followed by ongoing exposure via a searchable directory, optimized for audience building. The website will be promoted with an ongoing campaign in Bloomberg Markets magazine, and additional audience building generated by PrecisionIR's proprietary investor marketing engine.

Participating companies include Royal Dutch Shell, Kellogg Company, Ballard Power Systems Inc., Juhl Wind Inc., Vena Resources Inc., Primero Mining and many more.

"Bloomberg Markets is the most potent name in finance, business and financial media," says Michael Pepe, CEO of PrecisionIR Group. "The magazine's 355,000 global subscribers offer the highest concentration of financial services professionals including fund managers, brokers, dealers and investment bankers – an essential audience for IR professionals."

For further information, please contact the PrecisionIR Group: Shannon McClure, North American Sales ([email protected], 804-327-3420) or Jeremy Derenne, EU Managing Director ([email protected], 44-(0) 207-192-0873).

About PrecisionIR

For over 20 years, PrecisionIR has helped IROs build interest in their companies amongst retail and institutional investors. Through its unique network of over 100 media partners around the world, and a proprietary database of more than one million investors, PrecisionIR provides unmatched distribution for issuers' investor communications initiatives. Over 2,500 public and private companies worldwide trust PrecisionIR to provide them with best-in-class investor outreach solutions.

About Bloomberg Markets magazine

Bloomberg Markets magazine serves the global financial elite, providing insight and perspective on the companies, trends, issues and people that move the world's markets. Bloomberg Markets readers are the youngest and most affluent among all financial and business publications. Bloomberg Markets magazine's rate base is 355,000.

SOURCE PrecisionIR