BLP Commerce Partners with kathy ireland Worldwide® To Launch Eco-Elegant Floral Collection for

Largest Online Provider of Eco-Friendly Floral Gifts Expands Offerings with Kathy Ireland Designs in Time for Valentine's Day

Feb 06, 2013, 08:30 ET from BLP Commerce, Inc.

BEVERLY HILLS, Calif., Feb. 6, 2013 /PRNewswire/ -- BLP Commerce, Inc., the parent company of eco-lifestyle brand Organic Bouquet (, is proud to announce today a long-term partnership agreement with lifestyle designer Kathy Ireland and her company, kathy ireland Worldwide® (kiWW®). Together, the companies will design and market a line of eco-elegant floral gift products that ensure workers are paid fair livable wages under certified sustainable standards.


Organic Bouquet, located in Central Florida, is a mission-based company focusing on environmental, social and economic sustainability. Organic Bouquet's flowers are grown in a manner that is not only environmentally friendly, but also provides outstanding resources for farm workers and artisans by providing zero-interest loans, childcare, healthcare, education, environmental protection, and more. Certified Sustainable Farms employ over 60% women from surrounding villages and pay fair, livable wages that far exceed government minimum mandates.

"Sustainably grown floral products provide valuable jobs and environmental protections in areas that often suffer from low wage and high use of toxic synthetic chemicals," said Robert McLaughlin, CEO of BLP Commerce. "We're so excited for this new partnership, and look forward to working with Kathy Ireland and her talented team on projects from sustainable farming to socially empowering business practices."

The kathy ireland Designs Collection will debut on in time for Valentine's Day, and a full retail collection will hit retailers nationwide by Mothers Day 2013.

"It is a great joy to join BLP Commerce, as we bring sustainably grown, florals and garden products, to American families.  Our partnership will develop with incredible support from, Nicholas Walker, of kathy ireland Designs, Jardin.  Nicholas is a true leader in sustainability and a genius, in the glory of all things garden.

 Everyone at kathy ireland Worldwide sends, Happy Valentine's Day wishes to Robert, the extraordinary team at BLP Commerce and to the customers we will serve together," said Kathy Ireland.

Kathy Ireland's mission of "....finding solutions for people in love," combined with BLP Commerce's online marketplace for consumers looking for eco-elegant floral products, made this partnership a natural fit for both brands.


BLP Commerce, Inc. is a family of environmental and socially responsible brands. is the flagship brand, the largest online retail florist offering organic and eco-friendly gifts for all occasions. was recently added to Internet Retailer's prestigious Second Top 500 list; TotalFloral is the wholesale division for the company and holds farm direct supply of certified sustainable floral products; Xtranet Solutions is a green IT company based in Central Florida focused on managed services for its clients and is an authorized reseller for HP, Cisco, Microsoft and over 25 cloud service providers.


kathy ireland Worldwide® (kiWW®) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland. The mission statement of kiWW® is "...finding solutions for families, especially busy moms." ™ kiWW® turns to design experts in many areas. names Kathy Ireland one of the 20 Best-Branded Women on Twitter. In 2012 Forbes featured Kathy on the cover with reports of kiWW annual sales at over $1.9 billion. 2010 License Global Magazine named kathy ireland Worldwide #28 most powerful licensed brand globally. 2012 Women's Wear Daily celebrated kathy ireland Worldwide with cover story and feature naming kiWW "a licensing juggernaut." Kathy was the selected speaker for 2012 Forbes CEO Global Conference in Dubai.

kiWW® maintains offices and design studios in Los Angeles, Rancho Mirage, and Santa Barbara, CA, Hawaii, North Carolina  and Israel. Additional information is available at

SOURCE BLP Commerce, Inc.