Blue Apron Introduces a Family Plan, Doubling its Addressable Market

NEW YORK, Dec. 17, 2014 /PRNewswire/ -- Blue Apron, the leading recipe and fresh ingredient delivery service, today announced that it has expanded its product offering to include a Family Plan, featuring seasonal, balanced, kid-friendly recipes designed to serve a family of four. With this new product, Blue Apron is doubling its addressable market and furthering its mission to make incredible home cooking accessible to customers nationwide.

"Since we started the company, families have been asking us to create a plan specifically tailored to them," said Blue Apron Co-Founder and CEO Matt Salzberg. "With the launch of our new Family Plan, even more families across the country can now make Blue Apron a part of their weekly routine."

This expansion marks the latest milestone for Blue Apron. Last month, Blue Apron announced it was delivering over one million meals per month, opened the doors to its largest fulfillment center in New Jersey and introduced the Blue Apron Market, a curated e-commerce store that features kitchen tools and cookware hand-selected by the Blue Apron culinary team.

The Blue Apron Family Plan offers the flexibility of receiving two or four meals per week, allowing families to choose the best option for their household. "Our Family Plan recipes are designed to appeal to both kids and parents alike," said Blue Apron Co-Founder and Chief Product Officer Matthew Wadiak. "At Blue Apron, we truly value home cooking, and we're excited to offer a new way for families to share the experience of cooking and eating together."

The Blue Apron Family Plan is priced at $8.74 per person per meal and shipping is always free. Family Plan orders begin shipping January 5^th, 2015 and customers can sign up today at www.blueapron.com.

About Blue Apron
Blue Apron makes incredible home cooking accessible by delivering original recipes and fresh ingredients to customers nationwide. Launched in 2012, Blue Apron is the leading fresh ingredient and recipe delivery service in the United States and delivers over one million meals a month to its loyal following of home chefs. By reinventing the grocery supply chain from the farm to the dinner table, Blue Apron is able to source top-quality, seasonal ingredients, that are fresher and more affordable than customers can get on their own at their local supermarket. Chefs around the world wear blue aprons when learning to cook, and the blue apron has become a symbol of lifelong learning in cooking. Blue Apron encourages this lifelong learning by introducing members to new ingredients, flavors and cooking techniques with every recipe it creates. Blue Apron was recently named one of Inc. Magazine's "10 Most Innovative Startups of 2014" and one of Mashable's "10 Startups to Watch in 2015".  For more information, visit: http://www.blueapron.com.

Press Contact:
Sara Saldi            
sara.saldi@edelman.com                           
(212) 704-4576

SOURCE Blue Apron