NORTHBROOK, Ill., July 16, 2014 /PRNewswire/ -- Blue Chip Marketing Worldwide, an independent, fully integrated, global marketing agency, announced that it was named agency of record for Azteca Foods, Inc., a pioneer in the refrigerated tortilla business. Based in the Pilsen neighborhood of Chicago and founded by Art Velasquez in 1969, Azteca is currently the #1 brand of refrigerated tortillas.
Effective immediately, Blue Chip will be charged with building on the equity the 45-year old brand to develop a strong strategic and fully integrated marketing plan.
"I am truly excited to bring on Blue Chip Marketing Worldwide as our new marketing partner," said Julie Nargang, VP Marketing and Innovation for Azteca. "Their brand marketing experience and knowledge is an essential asset as we continue to grow the Azteca brand."
"We're inspired to be working with an organization like Azteca that has such a rich culture and a brand with such great equity to engage food enthusiasts, families and retailers nationwide," said Larry Deutsch, executive vice president and general manager of the brand practice at Blue Chip Marketing Worldwide.
Azteca Foods recently announced the launch of a healthier tortilla line with no preservatives, including fajita, taco and burrito sizes made with no high-fructose corn syrup, artificial colors or flavors. Azteca has a proud history of introducing products that appeal to consumers' ever-changing needs while remaining true to its Mexican heritage.
About Blue Chip Marketing Worldwide
Blue Chip Marketing Worldwide (www.bluechipmarketingworldwide.com) an independent, full-service global marketing agency that delivers results by uniting brands to sales for clients in the retail, healthcare and branding sectors. Named to the Crain's Chicago Business' Fast Fifty for the last four years and recognized as one of the top 20 best shopper marketing agencies by Hub Magazine in 2014, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, Ricola, Weight Watchers, Blue Bunny, Fisher, Amgen Pharmaceuticals, Orexigen Therapeutics and Alva-Amco through the creation and execution of innovative, multi-platform marketing campaigns. Blue Chip Marketing Worldwide is based in Northbrook, IL.
About Azteca Foods, Inc.
Azteca Foods, Inc. was founded in 1969 by Art Velasquez based on his vision of taking his love of Mexican foods mainstream. Today, Azteca is still family owned and operated, and is recognized as the leader in the Mexican Foods category. Azteca offers a wide variety of products that meet the needs of consumers, chefs and manufacturing partners through retail, food service and industrial businesses – both domestic and global. Products include softer and fresher tortillas found in the refrigerated section of leading grocers and ready-to-bake salad shells under the Azteca brand.
SOURCE Blue Chip Marketing Worldwide