PHOENIX, Sept. 1, 2015 /PRNewswire/ -- Anderson Direct & Digital (Anderson) was recently named creative agency of record for all media channels by Blue Cross Blue Shield of Arizona (BCBSAZ) after a three-month review that included several agencies.
Matthew J. Downey, Vice President at Anderson, said this about the win: "An important factor was our existing successful relationship with BCBSAZ. To me, there is nothing better than becoming a true extension of our clients' marketing teams, and that is exactly what we have with BCBSAZ."
"Anderson listens to our needs and works to thoroughly understand the Arizona marketplace. Their responsiveness and innovation made them a good fit for what we are trying to accomplish," said Jennifer B. Kaufman, Vice President of Marketing at BCBSAZ.
Prior to the agency review, Anderson's contract with BCBSAZ was for direct marketing. Now Anderson will work on strategy, creative and campaign execution across all media channels, including television, radio, digital, direct mail, outdoor and print advertising.
About Anderson Direct & Digital: In business since 1985, Anderson Direct & Digital (Anderson) has been ranked as one of the top 20 full-service direct and digital marketing agencies in the nation by DM News. In addition to both business and consumer marketing experience for many leading brands, the Anderson agency team has more than two decades of health insurance marketing experience and is currently providing marketing services to Blue Cross Blue Shield clients in 20 states. For more information about Anderson, please visit www.AndersonDD.com or contact Lauren Gulley at (888) 694-5094 x154 or [email protected].
About Blue Cross Blue Shield of Arizona: Blue Cross Blue Shield of Arizona (BCBSAZ), an independent licensee of the Blue Cross and Blue Shield Association, is the largest Arizona-based health insurance company. The not-for-profit company was founded in 1939 and provides health insurance products, services or networks to 1.3 million individuals. With offices in Phoenix, Flagstaff, Tucson and the East Valley, BCBSAZ employs more than 1,300 Arizonans.