Blue Global Media Survives Online Lending Changes by Staying Ahead of the Game

SCOTTSDALE, Ariz., June 4, 2015 /PRNewswire/ -- Scottsdale-based consumer loan lead generation company, Blue Global Media, fares well over competitors despite recent changes in the online loan marketplace. While banks continue to hold the largest share of the market, online lending companies – both peer-to-peer and lender-agnostic business models – are increasing their consumer reach by providing a simpler way for small businesses to obtain needed capital.

As online lending continues to grow rapidly, various online lenders strive to keep up with the progression. "It starts and ends with the customer relationship," said Chris Kay, CEO and Founder of Blue Global Media. "Creating strong relationships with our customers improves their experience, making them more likely to become returning customers and hopefully, they'll recommend our business and services to others. Building this relationship requires more than blast emailing them about great offers or special financing. At Blue Global, we create a great customer experience through our website, mobile app and the entire loan lifecycle."

Small business owners and consumers turn to Blue Global Media to generate financial loan applications for personal loans, installment loans, small dollar loans, cash advance loans, payday and auto loans, business loans, revenue-based financing and lines of credit, taking advantage of their unparalleled reach and advanced loan matching algorithm.

"Every month our premium online brands connect millions of consumers and businesses to quality credit providers. We match more businesses and consumers with financial products than anybody else. And not by luck, but by anticipating our customers' needs and eliminating as much technical risk as possible," said Kay. Blue Global Media invests in their online platforms and through regular testing, ensures their data aggregation, predictive modeling and electronic payment methodologies are working around the clock.

Growth in online lending has boomed since 2007, when the illustrious financial crisis hit. Large banks and financial institutions shied away from small business and personal lending, creating an immediate need for several borrowers to gain access to funding, and the online loan marketplace was the answer.

About Blue Global Media

Scottsdale, Arizona-based Blue Global Media is a leading consumer loan lead generation company. The company has one of the largest network of affiliates that it uses to source these leads, and provides its customers with quality, real-time leads based on its customer's criteria.

For more information about Blue Global Media, visit http://www.blueglobalmedia.com.

Media Contact:
Audrey Peck
480-543-7701
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SOURCE Blue Global Media