Blue Horizon Wild Dives Deeper

New products to be introduced at Natural Products Expo West

Mar 07, 2013, 11:33 ET from Blue Horizon Wild from ,Elevation Brands

FRAMINGHAM, Mass., March 7, 2013 /PRNewswire/ -- Blue Horizon Wild is more committed than ever to giving seafood lovers a responsible, and delicious choice.  Founded in 2005 in Monterey California, the company is considered a socio-environmental pioneer for sourcing sustainable wild-caught seafood from artisanal fisheries and small fishing communities and transforming it into mouth-watering frozen entrees, hors d'oeuvres and snacks. 

The trade will get its first taste of several new, individual portion size entrees from Blue Horizon Wild at Natural Products Expo West including Shrimp Penne ala Vodka, Lobster Mac 'n Cheese and Shrimp Pad Thai.  Also being unveiled at Expo West booth #3770 is new Blue Horizon Wild branding on packaging, product displays and other marketing materials designed to drive greater consumer awareness of the product's premium quality at point of sale.  The new packaging also features several educational icons including Best Choice, Good Choice and Good Alternative seals for sustainability.

"Seafood consumers are not only concerned about their own nutrition but also share a heightened awareness of how we treat the world's oceans and local fishing communities," says Chuck Marble, CEO of Elevation Brands. "Wild-caught seafood feeds on natural, nutrient dense organisms for a truer, deeper flavor. And consumers can feel good knowing that every bite promotes sustainable fishing practices while also helping to provide hard-working fishermen with a fair wage and living."

While there is no official certification for sourcing wild-caught seafood, Blue Horizon Wild adheres to the standards and practices set forth by Monterey Bay Aquarium Seafood Watch Program, the Sustainable Fisheries Partnership and the Marine Stewardship Council.  100% of all Blue Horizon Wild products are manufactured in the company's USDA facility in Framingham, MA.  Proprietary labor and small-batch manufacturing techniques give Blue Horizon Wild products superior flavor and mouth appeal versus other seafood products that are uniformly punched through mass-production machines. The result is easy-serve seafood that goes directly from freezer to oven yet looks and tastes homemade.

About Blue Horizon Wild

Blue Horizon Wild is recognized as a pioneer in sustainable, wild-caught seafood.  Every frozen entree, appetizer and surf burger provides consumers with a richly flavored seafood experience complete with wholesome nutrients as well as a chance to support sustainable, socially responsible stewardship of the world's natural seafood supply. For more information, visit

Media Contact:
Lisa Lazarczyk or 781-646-0667

SOURCE Blue Horizon Wild; Elevation Brands