Blue Magic's CEO is Leading a Charge Dubbed "Go Jerry Go" to Ensure the Success of the Brand's First-of-its-kind Supreme Wheel & Tire Care Kit

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Apr 17, 2012, 03:35 ET

CONROE, Texas, April 17, 2012 /PRNewswire/ -- Blue Magic®, one of America's leading producers of high quality automotive appearance and repair products, debuted the first-of-its-kind Supreme Wheel & Tire Care Kit this spring. The company's CEO is pulling out all of the stops by putting himself on the road to spread his passion for the product and get it moving off of store shelves.

Jerry O'Pry, Blue Magic's CEO, placed a substantial wager when he convinced his company this kit was just what the marketplace needed. Now he's out to prove he was right and ensure Blue Magic sells a target 67,000 kits by mid-June. To hit that goal (and keep his job), there are few things O'Pry is doing including, pounding the pavement himself as part of an initiative dubbed "Go Jerry Go". His mission: to personally introduce the Supreme Wheel & Tire Care Kit to as many people as possible.

The kits began hitting shelves at Advance Auto Parts, AutoZone and O'Reilly Auto Parts earlier this year. And shortly after, O'Pry hit the road, attending events, doing demos, and even cleaning people's tires at a recent stop at one Advance Auto Parts store.

"This is a fantastic combination of products we've put together in our Supreme Wheel & Tire Care Kit, and no one believes in this product more than I do," said O'Pry. "We've found that once people see a demonstration, they can't help but buy it and try it. And who better to be out there showing people how to use this product than me?"

Blue Magic has launched a website, GoJerryGo.com, to help chronicle Jerry's adventures. Consumers can visit the website to download a "Jerry Buck" coupon or rebate to save $5 off the kits. They can also submit a photo for a chance to win O'Pry's car, which he is giving away to further demonstrate his commitment to this product's success. Consumers can follow O'Pry's quest via a counter on the site that tracks how many days and how many kits remain for Jerry to hit his goal. Consumers can also follow Jerry's journey on Twitter at Twitter.com/Jerry_Opry.

What's in the Supreme Wheel & Tire Care Kit?

The new Supreme Wheel & Tire Care Kit is designed to take the guesswork out of buying multiple products to clean your wheels, clean your tires and also shine your tires. While other kits in the category require you still buy additional products to complete the job, Blue Magic's all-in-one kit comes with everything you need to clean your wheels and your tires from grease and grime and to provide long-lasting shine.

The workhorse product in the kit is Blue Magic's Supreme Wheel & Tire Cleaner, a thick gel formulated to cut through brake dust, grease, grime and road grit. A unique aerating sprayer turns the gel into a slow-dissolving foam, which gives the cleaning agents in the foam time to act. The foaming trigger also sprays from any direction – including upside down – making it easy to coat and clean all those tough places to reach on your wheels and tires.

Additionally, the kit contains:

Supreme Tire Shine – specially formulated with unique bonding agents so it clings to tires producing a shine that outlasts all others with no sling
Liquid Metal Polish Sample – safe for all metals, it removes oxidation and tarnish as it cleans
Supreme Bristle Brush – featuring a composite head, handle and durable nylon bristles, it's designed to safely reach tough-to-clean areas
Microfiber Towel – designed to eliminate water spotting and streaking, the ultra-absorbent towel's microfibers soak up moisture quickly

About Blue Magic, Inc.

Founded in 1959, Blue Magic, Inc. is a leading manufacturer of specialty automotive appearance and repair chemicals, cleaners, polishes, air fresheners, adhesives and sealants. Its products are sold nationwide under the Blue Magic®, PURE CITRUS®, and CarGo® brand names, and can be found at leading mass merchandise, automotive aftermarket and drug and grocery stores across the country. For more information about the full line of Blue Magic, Inc. products, visit www.BlueMagicUSA.com.

SOURCE Blue Magic, Inc.