Blue Water Refines Portfolio with Strategic Rebrand of Two Signature Resorts

Newly independent campgrounds move forward under Blue Water-led branding, ownership and management

OCEAN CITY, Md., April 15, 2025 /PRNewswire/ -- Blue Water, a premier outdoor hospitality company, is proud to announce a strategic transition involving two of its standout resort destinations: Chincoteague Bay RV Resort & Cottages in Virginia and Sugarloaf Key Resort & Cottages in Florida.

Previously operated under the Sun Outdoors brand, these properties now enter a new chapter with independent branding, new names, and continued leadership from Blue Water. This move aligns with Blue Water's ongoing efforts to enhance outdoor recreation and guest hospitality experiences across the country.

"We're proud to guide these two incredible destinations into their next phase," said Rafael Correa, President and CFO at Blue Water. "At Blue Water, we believe great hospitality starts with understanding what today's traveler values most and that's authentic experiences, thoughtful amenities, and a deep connection to place. This transition allows us to shape these resorts with that vision in mind, bringing even more value to our guests while continuing to elevate industry standards across the board."

Chincoteague Bay RV Resort & Cottages, formerly Sun Outdoors Chincoteague Bay, offers a picturesque waterfront escape in the charming coastal town of Chincoteague, Virginia. Guests enjoy direct access to a private fishing pier, bayfront promenade, sports courts, a playground, and proximity to iconic attractions like Assateague Island National Seashore and Maui Jack's Waterpark.

Sugarloaf Key RV Resort & Cottages, formerly Sun Outdoors Sugarloaf Key, delivers a quintessential Florida Keys experience. Set on a serene seven-acre saltwater lake 15 minutes from Key West, the resort features kayak and paddleboard rentals, a heated swimming pool, tiki bar, fire pit lounge, and a mix of RV sites and vacation cottages that offer relaxed luxury in a tropical setting.

The transitions became official on April 1 (Chincoteague Bay) and April 15 (Sugarloaf Key), as Blue Water continues to shape premier outdoor destinations under its trusted operational model.

For more information on these properties or Blue Water's full portfolio, visit BWDC.com.

Tim Wright
[email protected]

SOURCE Blue Water