BlueAvocado® introduces new XO(eco)® collection designed by Lauren Conrad

AUSTIN, Texas, Sept. 23, 2013 /PRNewswire/ -- Today BlueAvocado® unveils the second Lauren Conrad XO(eco) ® collection designed to reduce waste and inspire change. The 2013 XO(eco) collection of products offer green alternatives in the following key lifestyle categories: food-on-the-go, shopping, travel + beauty and entertainment essentials. Covetable prints at affordable price points are the hallmarks of this new collection using REPREVE® fabric made from recycled post-consumer bottles. XO(eco), designed by Lauren Conrad is available at specialty retailers nationwide and online at Kohls.com, amazon.com and blueavocado.com.

"This eco-collection is designed for the girl-on-the-go who doesn't want to compromise fashion to make more sustainable choices," says Lauren Conrad. "I'm proud to back a company run by women who want to make green products accessible, affordable and fun. It will take all of us working together to create real change."

As the lead designer of the XO(eco) collection, Conrad's primary vision is to create functional, timeless statements, with an element of whimsy. The collection is driven largely by Conrad's own everyday product needs, from baking pies to packing for book tours. Each print drew on Lauren's personal love for styles that are inspired by all things nautical and floral. The Ivory Rose print featured in the new collection is a great example of Conrad's imprint. According to BlueAvocado Creative Director Martha Hightower, "Lauren hand-drew a rose print on a coaster to illustrate the type of rose she liked to see in print, and it turned out so perfectly that we decided to use her sketch to create the pattern," Hightower said. "Lauren has a wonderful eye for design and an instinct for what inspires."

Shop Blue Avocado's XO(eco) collection and learn about their mission to "smile more and waste less" at BlueAvocado.com.

About BlueAvocado®
A national, women-owned, women-run, certified B Corp, premium eco lifestyle brand synonymous with inspiration, impact and integrity. With its covetable designs, affordable price points and sustainable products, BlueAvocado is poised to deliver on their promise to empower people to reduce their ecological footprint, enable the dreams of other women entrepreneurs and create an impact that inspires action. In fact, the original vision of three women, friends and sisters has evolved into a new model for business success. To date the company has kept over 128 million disposable alternatives out of landfills, upcycled more than 3 million bottles and invested in more than 450 women micro-entrepreneurs. The company is headquartered in Austin.

Video with caption:  "BlueAvocado® unveils the second Lauren Conrad XO(eco)® collection designed to reduce waste and inspire change. The 2013 XO(eco) collection of products offer green alternatives in the following key lifestyle categories: food-on-the-go, shopping, travel + beauty and entertainment essentials." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM84042-20130923-1.mp4

SOURCE BlueAvocado