Toronto interactive agency wins Weetabix account
TORONTO, April 10, 2012 /PRNewswire/ - Weetabix, a Canadian heritage cereal brand, is redesigning its website and building a strong social media presence heading into 2012. This starts with a new partnership with award winning, Toronto based agency, Blueband Media.
Blueband Media will completely revamp the current Canadian Weetabix website, bringing a fun and light tone to the brand. The new interactive site will celebrate difference and educate consumers on the benefits of choosing a healthy breakfast cereal like Weetabix that "looks Different because it IS different".
"We are very excited to be part of Weetabix's digital evolution," says Sathish Bala, CEO and Creative Director at Blueband Media. "It's always exciting to work with a forward thinking client who wants to push the envelope and engage consumers in new ways."
Along with the redesign, Blueband Media will take care of things on the social media side, putting the agency's community-building expertise behind the Weetabix brand.
Weetabix of Canada Ltd. was incorporated in 1975 and is the subsidiary company of Weetabix Ltd., the leading British cereal manufacturer. From its Cobourg, Ontario manufacturing and R&D facilities (established in 1978), Weetabix of Canada Ltd. manufactures over ninety brands of cereals for the Canadian, American and British markets. Weetabix is proud of its role in developing nutritious and great-tasting cereals, enjoyed in Canada and in many countries around the world.
Blueband Media is an integrated ideas agency, specializing in the areas of digital, social media and mobile consumer engagements for consumer brands (CPG). With offices in Toronto, ON and Montréal, QC, and over seven years of award-winning experience in the consumer packaged goods market, Blueband Media brings a team of skilled problem solvers to the fold - who are equally passionate about communication and great ideas.
SOURCE Blue Band Media