Bluefly's New App for iOS and Android Optimizes Mobile Shopping Experience

-Largest Online Fashion Marketplace Continues to Invest in Tech Innovations to Expand its Retail Footprint-

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Jul 19, 2016, 06:07 ET

NEW YORK, July 19, 2016 /PRNewswire/ -- Bluefly introduced today its new mobile shopping app for iOS and Android. As the largest online fashion destination and marketplace, Bluefly now offers its customers a more streamlined and mobile-friendly shopping experience with its new app, built on the Mozu commerce platform. With nearly 42^% of total sales coming from mobile, the new app launch continues Bluefly's commitment to providing an enhanced shopping experience for consumers.

"Following our site redesign in April, we continue to invest in technology innovations that cater to today's shoppers. The digital landscape has quickly shifted to mobile and we felt it was important to offer our customers a seamless shopping experience through a new mobile app," says Carly Rosenberg, president at Bluefly. "This new app further strengthens Bluefly's infrastructure and positions them to capitalize on their increasing mobile sales volume," says Shadaab Kazi, director of mobile at Mozu.

New features put the customer in the center of the shopping experience, decreasing the amount of time spent at checkout with a highly efficient checkout process using the mobile phone camera to scan and sync credit card information. The app also creates an engaging user experience, connecting customers to the social platforms they use most. Users can now view a curated Bluefly Instagram feed within the app, allowing them to shop and discover new items in a native setting. The app also enables Bluefly to schedule push notifications, providing real time updates about new products, sales, and promotions.

Through Mozu's completely integrated content management system (CMS) across desktop and mobile app, Bluefly customers will see new products, changes to existing products, discounts and promotions instantly across the app. "We want to provide our customers with an app that refreshes its content on the fly," says Rosenberg. "Through our mobile app our customers will always see the best, most current styles and promotions with a mobile friendly shopping experience."

Availability: The Bluefly iPhone app is available for free from the iTunes Store on iPhone and iPad or at https://itunes.apple.com/us/app/bluefly-shopping/id939051061?mt=8. The Android app is available free from the Android Market on Android or at https://play.google.com/store/apps/details?id=com.bluefly.android&hl=en

About Bluefly:
Bluefly is the largest online fashion destination offering access to over 2,500 brands. Founded in 1998, we were the first to break the barriers to high style -- and today we still lead the way with fashion that doesn't feel exclusive in price point or attitude, from trendsetters like Prada, Gucci and Vince to vintage Chanel. Find what you seek at Bluefly.

For more information, visit www.bluefly.com.

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SOURCE Bluefly